AVP-Campaign Management & Brand Visibility IM3

Indosat; Indonesia; On-site; USD 30.000 - 50.000; Full time

Job summary

A leading telecommunications company in Indonesia is seeking an AVP for Campaign Management & Brand Visibility. This managerial role involves developing and executing integrated marketing campaigns to enhance brand awareness and engagement, overseeing creative content, and managing media strategies. The ideal candidate will have strong experience in brand management, digital and traditional media planning, and leadership skills to drive impactful marketing initiatives.

Qualifications

• Strong experience in brand management and campaign execution.
• Expertise in digital and traditional media planning.
• Ability to analyze campaign data and optimize marketing efforts.

Responsibilities

• Develop and execute multi-channel marketing campaigns to enhance brand awareness.
• Manage media partnerships and optimize advertising spend.
• Drive customer engagement through strategic brand activations.

Skills

Brand management

Campaign execution

Digital media planning

Traditional media planning

Data analysis

Leadership

Stakeholder management

Job description

AVP-Campaign Management & Brand Visibility IM3

Location: ID

Level: Managerial

Employment Status: Permanent

Department: Group Marketing Kalisumapa

Description:

Campaign Management & Brand Visibility 3ID is responsible for developing and executing integrated marketing campaigns to enhance brand awareness, visibility, and engagement for the 3ID brand. This role oversees brand positioning, multi-channel advertising, and media strategies to ensure impactful communication across digital, social, and traditional marketing platforms.

By collaborating with creative, digital, and media teams, Campaign Management & Brand Visibility 3ID ensures that marketing initiatives resonate with target audiences, strengthen brand recall, and drive customer engagement. This role plays a critical part in ensuring consistent messaging, optimized media spend, and high-impact marketing activations in Indonesia’s competitive telecom industry.

Key Responsibilities (Sequential Workflow with KPIs, Skills, and Proficiency):

• Workflow & Responsibilities: Develop and execute multi-channel marketing campaigns to enhance brand awareness. Ensure consistent and effective brand messaging across all marketing touchpoints. Oversee the development of high-impact creative content for digital and traditional media. Manage media partnerships and optimize advertising spend. Track and analyze campaign performance for continuous improvement. Drive customer engagement through strategic brand activations and sponsorships. Collaborate with Product, Sales, and Customer Experience teams. Build and mentor a high-performing marketing team.

Key Performance Indicators (KPIs) Summary:

• Brand Awareness Index – Measures the level of brand recognition in the market.
• Campaign Engagement Rate – Tracks customer interaction with marketing campaigns.
• Customer Sentiment Score – Evaluates customer perception of the brand.
• Conversion Rate – Measures the proportion of engaged customers taking desired actions.
• Media Reach & Effectiveness – Assesses the impact of media placements.
• Cost Per Impression (CPI) – Evaluates media spend efficiency.

Qualifications:

• Strong experience in brand management and campaign execution.
• Expertise in digital and traditional media planning.
• Ability to analyze campaign data and optimize marketing efforts.
• Experience managing creative development processes.
• Strong leadership and stakeholder management skills.
• Proven ability to drive high-impact brand communication initiatives.