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AVP-Brand Activation, Digital & Social Media IM3

Indosat

Indonesia

On-site

IDR 100.000.000 - 200.000.000

Full time

30+ days ago

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Job summary

A leading telecommunications company in Indonesia is seeking an AVP for Brand Activation, Digital & Social Media IM3. This managerial role focuses on enhancing customer engagement and brand presence through innovative digital marketing strategies and effective social media management. The successful candidate will lead brand activations, manage campaigns, and collaborate with various teams to optimize performance and drive brand loyalty.

Qualifications

  • Proven experience in brand activation and engagement marketing.
  • Strong background in digital marketing, social media strategy, and content management.
  • Expertise in influencer marketing and community engagement.

Responsibilities

  • Develop and execute brand activation initiatives to enhance customer engagement.
  • Manage digital marketing campaigns to increase brand awareness and customer acquisition.
  • Oversee social media presence through content creation and audience interaction.

Skills

Brand Activation & Engagement Expert
Digital Marketing Strategy Expert
Social Media Content & Management Advanced
Influencer Marketing & Partnerships Advanced
Performance Marketing & Data Analytics Advanced
Customer Experience & Digital Engagement Advanced
Stakeholder Management & Collaboration Advanced
Leadership & Team Development Expert

Job description

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AVP-Brand Activation, Digital & Social Media IM3

Location: ID

Level: Managerial

Employment Status: Permanent

Department: Group Marketing Kalisumapa

Description:

The Brand Activation, Digital & Social Media IM3 role is responsible for leading brand engagement, digital marketing, and social media strategies to enhance customer interaction and brand presence for the IM3 brand. This role involves developing impactful brand activations, managing digital campaigns, and driving customer engagement across social media platforms.

Using data-driven insights, influencer marketing, and real-time content strategies, this role ensures IM3’s brand communication remains compelling, relevant, and aligned with customer needs. Collaboration with creative, media, and performance marketing teams is essential to boost brand loyalty, increase online engagement, and strengthen IM3’s position in the Indonesian telecom market.

Key Responsibilities (including KPIs, Skills, and Proficiency)

  1. Workflow & Key Responsibilities: Develop and execute brand activation initiatives to enhance customer engagement. Manage digital marketing campaigns to increase brand awareness and customer acquisition. Oversee social media presence through content creation and audience interaction. Build relationships with influencers and digital communities. Track and analyze campaign performance to optimize strategies. Ensure seamless customer interactions across digital platforms. Collaborate with other teams for smooth execution. Build and mentor a high-performing marketing team.
  2. Key Result Areas: Stronger brand connection, higher digital engagement, expanded influencer partnerships, improved marketing ROI, enhanced customer experience, seamless cross-functional collaboration, high team engagement.
  3. KPIs: Event participation rate, brand activation success score, campaign engagement rate, conversion rate, social media reach, content interaction rate, influencer engagement score, user-generated content growth, digital marketing ROI, customer satisfaction index, NPS, project success rate, employee satisfaction, innovation initiatives.
  4. Skills & Proficiency: Brand Activation & Engagement Expert, Digital Marketing Strategy Expert, Social Media Content & Management Advanced, Influencer Marketing & Partnerships Advanced, Performance Marketing & Data Analytics Advanced, Customer Experience & Digital Engagement Advanced, Stakeholder Management & Collaboration Advanced, Leadership & Team Development Expert.

Qualifications:

  • Proven experience in brand activation and engagement marketing.
  • Strong background in digital marketing, social media strategy, and content management.
  • Expertise in influencer marketing and community engagement.
  • Ability to analyze and optimize campaign performance through data insights.
  • Strong leadership and collaboration skills for multi-channel initiatives.
  • Experience in customer engagement and digital experience optimization.
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