AVP-Brand Activation, Digital & Social Media IM3

PT. Indosat Tbk; Daerah Khusus Ibukota Jakarta; On-site; IDR 180.000.000 - 300.000.000; Full time

Job summary

A leading telecom company is seeking a Brand Activation, Digital & Social Media expert to enhance customer engagement and brand presence. This pivotal role involves managing brand activations, implementing digital marketing campaigns, and utilizing data-driven insights to engage audiences effectively. Ideal candidates will bring expertise in digital strategies, social media management, and collaborative marketing approaches, driving brand loyalty and awareness in the competitive Indonesian market.

Qualifications

• Proven experience in brand activation and engagement marketing.
• Strong background in digital marketing, social media strategy, and content management.
• Expertise in influencer marketing and community engagement.

Responsibilities

• Develop and execute brand activation initiatives to enhance customer engagement.
• Plan and implement digital marketing campaigns to drive brand awareness and customer acquisition.
• Manage and grow IM3’s social media presence through content creation.

Skills

Brand Activation

Digital Marketing

Social Media Management

Influencer Marketing

Performance Marketing

Customer Engagement

Analytics

Leadership

Education

Proven experience in brand activation and engagement marketing

Strong background in digital marketing and social media strategy

Job description

Brand Activation, Digital & Social Media IM3 is responsible for leading brand engagement, digital marketing, and social media strategies to enhance customer interaction and brand presence for the IM3 brand. This role focuses on developing high-impact brand activations, managing digital marketing campaigns, and driving customer engagement across social media platforms.

By leveraging data-driven insights, influencer marketing, and real-time content strategies, Brand Activation, Digital & Social Media ensures that IM3’s brand communication is compelling, relevant, and aligned with customer needs. Collaborating with creative, media, and performance marketing teams, this role plays a key part in boosting brand loyalty, increasing online engagement, and strengthening IM3’s position in the Indonesian telecom market.

Key Responsibilities (Sequential Workflow With KPIs, Skills, And Proficiency)

Workflow Key Responsibilities Key Result Areas Key Performance Indicators Skill Proficiency Brand Activation Strategy Develop and execute brand activation initiatives to enhance customer engagement. Stronger brand connection through activations and events. Event participation rate, brand activation success score. Brand Activation & Engagement Expert Digital Marketing Campaigns Plan and implement digital marketing campaigns to drive brand awareness and customer acquisition. Higher digital engagement and conversion rates. Campaign engagement rate, conversion rate. Digital Marketing Strategy Expert Social Media Management Manage and grow IM3â€s social media presence through content creation and audience interaction. Increased social media presence and customer interaction. Social media reach, content interaction rate. Social Media Content & Management Advanced Influencer & Community Engagement Build relationships with influencers and digital communities to amplify brand reach. Expanded influencer partnerships and online advocacy. Influencer engagement score, user-generated content growth. Influencer Marketing & Partnerships Advanced Performance Marketing & Analytics Track and analyze campaign performance to optimize marketing strategies. Improved marketing ROI through data-driven optimizations. Digital marketing ROI, cost per conversion. Performance Marketing & Data Analytics Advanced Customer Experience & Engagement Ensure seamless and engaging customer interactions across digital platforms. Enhanced customer journey and online brand experience. Customer satisfaction index, Net Promoter Score (NPS). Customer Experience & Digital Engagement Advanced Cross-functional Collaboration Collaborate with Product, Sales, and Customer Experience teams for seamless execution. Seamless customer journey and experience improvements. Cross-functional project success rate, time-to-market for campaigns. Stakeholder Management & Collaboration Advanced Team Leadership & Development Build and mentor a high-performing marketing team with a focus on innovation and agility. High team engagement, retention, and marketing innovation. Employee satisfaction, team productivity, innovation initiatives. Leadership & Team Development Expert

Key Performance Indicators (KPIs) Summary

• Brand Activation Success – Measures effectiveness of brand activation campaigns through event participation and engagement levels. 2. Digital Engagement Rate – Evaluates interaction levels across digital campaigns and social media. 3. Influencer Engagement Score – Tracks the effectiveness of partnerships with influencers and brand advocates. 4. Conversion Rate – Measures the percentage of digital engagements leading to customer action. 5. Social Media Reach & Growth – Monitors audience growth, engagement, and impact of social media activities. 6. Marketing ROI & Cost Efficiency – Assesses financial effectiveness of digital marketing investments.
  
  

Qualifications

• Proven experience in brand activation and engagement marketing. 2. Strong background in digital marketing, social media strategy, and content management. 3. Expertise in influencer marketing and community engagement. 4. Ability to analyze and optimize campaign performance through data insights. 5. Strong leadership and collaboration skills to drive multi-channel marketing initiatives. 6. Experience in customer engagement and digital experience optimization.