ASTON Malang Hotel & Conference Center-Marketing Communication Manager (HOD)

Archipelago International; Kota Malang ꦠꦸꦛꦩꦭꦁ; On-site; IDR 497.842.000 - 663.791.000; Full time

Job summary

A leading hospitality group in East Java is seeking a motivated Marketing Communication professional to manage media relations, social media, and branding efforts. The ideal candidate will have a Bachelor's degree in a relevant field, strong writing and content creation skills, and be bilingual in English and Bahasa Indonesia. Join us to make a difference in the hospitality industry!

Responsibilities

• Build strong ties with media and influencers.
• Manage the hotel’s official social channels.
• Plan and promote hotel events and seasonal campaigns.
• Identify and manage reputational risks.
• Ensure visuals follow corporate brand guidelines.

Skills

Strong writing skills

Content creation

Bilingual in English and Bahasa Indonesia

Knowledge of social media platforms

Creative thinker

Education

Bachelor’s degree in Public Relations, Communications, Marketing, or related field

Job description

Ready to take on a challenging and rewarding role in Marketing Communication? Join our team and make a difference in the hospitality industry!

Job Requirements:

• Ready to be placed in ASTON Malang Hotel & Converence Center, East Java
• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• Strong skills in writing, content creation, and digital storytelling.
• Familiarity with social media platforms, scheduling tools, and analytics.
• Creative thinker with a keen eye for visual content (photography/video skills are an advantage).
• Bilingual in English and Bahasa Indonesia; additional languages are a plus.
• Ability to work independently and collaboratively across hotel departments.

Job Description:

Media & Influencer Relations

• Build strong ties with media and influencers.

• Draft/distribute press releases and maintain media database.

• Coordinate media visits, press events, and coverage.

• Support crisis communication with timely, accurate messaging.
  

Social Media Management

• Manage the hotel’s official social channels in line with brand guidelines.

• Create engaging, on-brand content (photos, videos, reels, stories).

• Monitor channels, respond to inquiries, and engage followers.

• Track performance, analyze insights, and prepare reports.
  

Events & Partnerships

• Plan and promote hotel events and seasonal campaigns.

• Build partnerships with community, government, and industry stakeholders.

• Support CSR initiatives and community-focused activities.
  

Crisis Communication

• Identify and manage reputational risks.

• Deliver consistent messaging during crises.

• Liaise with media, management, and stakeholders.

• Maintain crisis protocols and train staff on best practices.

Branding & Creative Standards

• Ensure all visuals, collaterals, and signages follow corporate brand guidelines.

• Create high-quality designs and content that reflect the hotel’s identity.

• Maintain consistency in tone, style, and visuals across all channelandon-

  property materials.

• Innovate within brand standards to deliver fresh, engaging ideas.

Marketing Campaigns & Promotions

• Plan and execute campaigns to promote rooms, F&B outlets, facilities, and seasonal offers.
• Monitor performance, track ROI, and prepare reports.
• Align campaigns with revenue, sales, and operations objectives.

Events & Partnerships

• Create and manage hotel events, activations, and marketing activities that enhance guest experience and brand visibility.
• Partner with local communities, lifestyle brands, and influencers for collaborative initiatives.
• Support hotel participation in exhibitions, fairs, and industry events.

Digital Marketing & Advertising

• Manage social media advertising campaigns (Meta Ads, TikTok Ads) and Google Ads.
• Optimize ad performance, targeting, and budget allocation.
• Stay updated on digital trends and recommend innovative online strategies