Associate Strategy & Planning (Demand)

GoTo Group; Daerah Khusus Ibukota Jakarta; On-site; USD 30,000 - 50,000; Full time

Job summary

An innovative company is seeking a Demand Growth Associate to join its dynamic team in Jakarta. In this pivotal role, you will leverage data-driven strategies to enhance customer acquisition and retention for essential services. Collaborating with cross-functional teams, you will analyze market trends and customer behavior to uncover growth opportunities. Your insights will directly impact the effectiveness of growth initiatives and overall business strategy. If you thrive in a fast-paced environment and are eager to make a difference, this is the perfect opportunity for you to grow and excel in your career.

Qualifications

• 1-2 years of experience in data analysis or related fields is preferred.
• Demonstrated understanding of A/B testing and funnel optimization.

Responsibilities

• Execute demand generation initiatives aligned with data-driven insights.
• Develop and maintain performance dashboards to monitor key metrics.
• Provide actionable insights through funnel conversion analysis.

Skills

Data Analysis

SQL

A/B Testing

Cohort Analysis

Communication Skills

Problem-Solving

Education

Bachelor’s or Master’s degree in Business

Bachelor’s or Master’s degree in Engineering

Bachelor’s or Master’s degree in Computer Science

Bachelor’s or Master’s degree in Mathematics

Bachelor’s or Master’s degree in Economics

Bachelor’s or Master’s degree in Statistics

Bachelor’s or Master’s degree in Data Science

Tools

Tableau

Job description

About The Role

We are seeking a highly analytical and detail-oriented Demand Growth Associate to join our GoSend Strategy & Planning team at Gojek in Jakarta, Indonesia. In this role, you will play a pivotal part in shaping data-driven strategies to enhance transactions, drive customer acquisition, and improve retention of our GoSend and GoBox services. You will contribute to the implementation of demand generation initiatives, analyze customer behavior to generate actionable insights, and support optimization efforts that fuel the growth of our core businesses.

What You Will Do

• Execute demand generation initiatives aligned with data-driven insights and strategic business objectives
• Develop and maintain performance dashboards to monitor key metrics and assess the effectiveness of growth initiatives
• Provide actionable insights and recommendations through funnel conversion analysis, cohort analysis, and user segmentation
• Uncover growth opportunities by analyzing market trends, customer behavior, and competitive landscape
• Collaborate with cross-functional teams including Data Science, Marketing, Product, Research, and Risk to ensure seamless execution of growth strategies
• Prepare reports and presentations to communicate key findings and data-driven recommendations to stakeholders

What This Role Needs

• Bachelor’s or Master’s degree in Business, Engineering, Computer Science, Mathematics, Economics, Statistics, Data Science, or other related fields
• 1-2 years of experience in data analysis or related fields is preferred
• Proficiency in SQL, Tableau or other data analysis tools is preferred
• Demonstrated understanding of A/B testing, cohort analysis, and funnel optimization
• A structured problem-solving approach with attention to detail
• Strong communication skills and a team player mindset
• Eagerness to learn and grow in a fast-paced environment

About The Team

The GoSend Strategy & Planning team is a lean team that plays a vital role in managing demand, pricing, and supply across all Gojek markets. Working closely with teams across Data, Product, Marketing, Operations, and Regional, we aim to meet growth targets for both revenue and margins, while ensuring reliable service for our customers. Through strong cross-functional collaboration, we support Gojek’s current business operations and drive expansion into existing and new markets, with a commitment to continuous improvement and thoughtful product development.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels onour respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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