Associate Performance Marketing Manager

PT Trinusa Travelindo; Daerah Khusus Ibukota Jakarta; On-site; IDR 200,000,000 - 300,000,000; Full time

Job summary

An innovative tech startup is seeking a dynamic digital marketing professional to enhance their display advertising strategies. In this role, you will manage and optimize campaigns across multiple platforms, driving brand awareness and conversions. Your expertise in A/B testing and analytical tools will be essential in providing actionable insights and improving ad performance. Collaborating with cross-functional teams, you will align marketing strategies with business objectives while staying updated on industry trends. If you thrive in a fast-paced environment and are passionate about making an impact, this opportunity is perfect for you.

Qualifications

• 4+ years of experience in digital marketing focused on display advertising.
• Proficient in digital marketing tools like Google Ads and Facebook Ads Manager.

Responsibilities

• Manage and optimize display campaigns across various platforms.
• Conduct thorough analysis of campaign performance using analytic tools.

Skills

Digital Marketing

A/B Testing

Analytical Skills

Communication Skills

Project Management

Critical Thinking

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Math

Bachelor's degree in Engineering

Advanced degree

Tools

Google Ads

Facebook Ads Manager

Tableau

Google Analytics

Excel

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

Develop and implement high-performing campaign management and execution of display advertising strategies to drive brand awareness, traffic, and conversions.

1. Manage and optimize display campaigns across various platforms (Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc).
2. Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.
3. Conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.
4. Identify optimization opportunities / growth.
5. Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives.
6. Monitor and report on key performance metrics, providing actionable insights and recommendations.
7. Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising.
8. Execute and prioritize all the tasks / activities within the managed campaigns.
9. Develop and maintain a testing roadmap to continuously improve campaign effectiveness.
10. Capable of leading and managing small projects with minimal supervision that can potentially create value for the whole team.
11. Mature enough to manage external marketing vendors independently, and ensure all the expected deliverables or service are delivered.

Requirements

1. Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.
2. 4+ years of experience in digital marketing with a focus on display advertising.
3. Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.).
4. Experience with A/B testing and performance optimization techniques.
5. Proven track record of managing and optimizing display advertising campaigns.
6. Exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability.
7. Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis.
8. Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence.
9. Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
10. Strong attention to detail and organizational skills.
11. Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc.).
12. Proficient in Facebook Manager, Tiktok and Google Ads Manager is a must.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.