Associate Partner Planning

pt interaction indonesia (GroupM); Kebayoran Baru; Hybrid; IDR 350,000,000 - 700,000,000; Full time

Job summary

WPP is seeking a planning professional to develop audience architecture for campaigns across sub-brands, leveraging 1P, 2P, and 3P data to inform strategic thinking and content requirements.

You will guide audience execution for media buying, optimize performance, and collaborate with CDP platforms like Salesforce, ensuring data-driven decisions across planning, investment, and activation teams.

Qualifications

• 5–8 years of experience in audience and data strategy within marketing/media.
• Hands-on with third-party audience research tools and platform audience setup.
• Knowledge of 1st- and 3rd-party data, data lakes, data clean rooms, identity solutions, CDP, and CRM.
• Experience in advanced audience analytics, segmentation, and targeting to drive campaign performance.

Responsibilities

• Develop audience insights, size, and segmentation to support growth strategies.
• Keep clients informed about industry trends affecting audience strategies.
• Identify data gaps and requirements to enhance client deliverables.
• Leverage data-driven capabilities to uncover opportunities for growth and pilot testing.
• Build and activate audiences across platforms; monitor campaign performance and optimize.

Skills

Audience strategy

Data analysis

CDP

CRM

Identity solutions

Data lakes

Data clean rooms

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Audience research tools

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Overview

This planning role is responsible for developing audience architecture by sub-brand, leveraging first-party (1P known and unknown), second-party (2P), and third-party (3P) data to inform strategic thinking. Additionally, the role includes briefing teams on messaging requirements for content development. This role oversees audience execution for media buying and optimization based on performance. It also requires the ability to work within Customer Data Platforms (CDP) such as Salesforce (SFDC), platform audience understanding and setups.

Key Responsibilities

Audience Strategy & Planning

• Develop audience insights, audience size, and audience segmentation to support growth strategies.
• Keep clients informed about industry trends and changes affecting audience strategies.
• Identify data gaps and requirements to enhance client deliverables.
• Leverage WM, GroupM, WPP partners, and data-driven capabilities to uncover additional opportunities for organic growth and pilot testing.
• Evaluate and select the most relevant data sources (e.g., survey-based, behavioral, intent, passion points, triggers, motivations, transactional, psychographic, location-based) and technology partners (identity, CRM, CDP, data-driven solutions).

Audience Deployment

• Build and activate audiences across various platforms.
• Develop a test & learn agenda in collaboration with planning, investment, and activation teams.
• Monitor and analyze campaign performance data to generate insights and recommend optimizations for audience targeting and activation.
• Work cross-functionally with creative, activation, and analytics teams to ensure audience strategies align with overall campaign goals.

First-Party Data Strategy

• Develop and execute a first-party data acquisition strategy, evaluating the client’s data landscape and identifying opportunities with key stakeholders (clients & agency teams).
• Lead the creation of audience strategies for retention, acquisition, and opportunistic white spaces to drive growth.
• Develop hypotheses, use cases, and roadmaps to future-proof business strategies in response to potential changes, such as the deprecation of third-party cookies or other tracking shifts.

Must Haves

• 5 to 8 years of experience in audience and data strategy within marketing and/or media.
• Hands-on experience with third-party audience research tools and platform audience setup.
• In-depth knowledge of digital data technologies and partners, including 1st- and 3rd-party data, data lakes, data clean rooms, identity solutions, CDP, and CRM.
• Proven experience in advanced audience analytics, segmentation, and targeting to drive measurable campaign performance.
• Strong analytical, critical thinking, and problem-solving skills.
• Ability to think strategically and execute effectively.

Requirements

• Bachelor’s degree in marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field (or equivalent professional experience).
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• A growth mindset with curiosity and enthusiasm for learning.
• Strong sense of accountability and ownership.
• Highly collaborative with a partnership mindset.