Associate Partner Media Planning

WPP Media; Jakarta Pusat; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

WPP Media is seeking an Associate Director, Audience Planning to lead audience architecture and data-driven strategies across brands, leveraging 1P, 2P, and 3P data to inform strategic decisions and content development. The role requires hands-on experience with CDP platforms like Salesforce, and collaboration across planning, activation, and analytics to optimize campaign performance and drive growth.

This is a fast-paced, collaborative environment in Jakarta, offering opportunities to shape

Qualifications

• Experience in audience and data strategy within marketing/media.
• Hands-on with third-party audience research tools and platform setup.
• Knowledge of data technologies: first/third-party data, CDP, CRM.
• Strong analytics, segmentation, and targeting to improve campaigns.
• Strategic thinker who can execute effectively.

Responsibilities

• Develop audience strategy and segmentation to support growth.
• Activate audiences across platforms and monitor performance.
• Collaborate with planning, activation, and analytics teams.
• Lead data acquisition strategies focusing on first-party data.
• Identify data gaps and partner with data/tech to close them.

Skills

Audience strategy

Data analytics

First/third-party data

CDP/CRM

Strategic thinking

Collaboration

Education

Bachelor’s degree in Marketing/Advertising/Economics/CS/Information Systems/Business Analytics

Tools

CRM

CDP

Data lakes

Data clean rooms

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Associate Director, Audience Planning

Overview

This planning role is responsible for developing audience architecture by sub‑brand, leveraging first‑party (1P known and unknown), second‑party (2P), and third‑party (3P) data to inform strategic thinking. Additionally, the role includes briefing teams on messaging requirements for content development. This role oversees audience execution for media buying and optimization based on performance. It also requires the ability to work within Customer Data Platforms (CDP) such as Salesforce (SFDC), platform audience understanding, and audience setup.

Key Responsibilities

• Audience Strategy & Planning
• Develop audience insights, audience size, and audience segmentation to support growth strategies.
• Keep clients informed about industry trends and changes affecting audience strategies.
• Identify data gaps and requirements to enhance client deliverables.
• Leverage WM, GroupM, WPP partners, and data‑driven capabilities to uncover additional opportunities for organic growth and pilot testing.
• Evaluate and select the most relevant data sources (e.g., survey‑based, behavioral, intent, passion points, triggers, motivations, transactional, psychographic, location‑based) and technology partners (identity, CRM, CDP, data‑driven solutions).
• Audience Deployment
• Build and activate audiences across various platforms.
• Develop a test‑and‑learn agenda in collaboration with planning, investment, and activation teams.
• Monitor and analyze campaign performance data to generate insights and recommend optimizations for audience targeting and activation.Work cross‑functionally with creative, activation, and analytics teams to ensure audience strategies align with overall campaign goals.
• First‑Party Data Strategy
• Develop and execute a first‑party data acquisition strategy, evaluating the client’s data landscape and identifying opportunities with key stakeholders (clients and agency teams).
• Lead the creation of audience strategies for retention, acquisition, and opportunistic white spaces to drive growth.
• Develop hypotheses, use cases, and roadmaps to future‑proof business strategies in response to potential changes, such as the deprecation of third‑party cookies or other tracking shifts.

Must Haves

• 5 to 8 years of experience in audience and data strategy within marketing and/or media.
• Hands‑on experience with third‑party audience research tools and platform audience setup.
• In-depth knowledge of digital data technologies and partners, including: First party and third‑party data, Data lakes, Data clean rooms, Identity solutions, CDP, CRM.
• Proven experience in advanced audience analytics, segmentation, and targeting to drive measurable campaign performance.
• Strong analytical, critical thinking, and problem‑solving skills.
• Ability to think strategically and execute effectively.
• Ability to think strategically and execute effectively.

Requirements

• Bachelor’s degree in marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field (or equivalent professional experience).
• Excellent written and verbal communication skills.
• Ability to thrive in a fast‑paced, deadline‑driven environment.
• Growth mindset with curiosity and enthusiasm for learning.
• Strong sense of accountability and ownership.
• Highly collaborative with a partnership mindset.

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