Associate Director Sales & Marketing (Healthcare)

Monroe Consulting Group; Daerah Khusus Ibukota Jakarta; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Associate Director of Sales & Marketing to elevate their marketing strategies and patient engagement initiatives. This role involves developing impactful marketing campaigns, managing referral programs, and leading community outreach efforts to boost brand visibility. The ideal candidate will have extensive experience in healthcare marketing, strong leadership skills, and a proven track record in driving growth. Join a forward-thinking team dedicated to enhancing patient care and making a difference in the healthcare landscape.

Qualifications

• 8-10 years of experience in marketing and sales, with 5 years in leadership.
• Strong analytical skills and hands-on experience with digital channels.

Responsibilities

• Develop and implement strategies for patient growth and engagement.
• Lead community outreach and manage referral programs.

Skills

Marketing Strategy Development

Sales Leadership

Healthcare Marketing

Digital Marketing Management

Analytical Skills

Stakeholder Management

Event Management

Education

Bachelor's Degree in Marketing

Master's Degree (MBA, MHA)

Tools

CRM Systems

SEO Tools

Social Media Platforms

Job description

Executive recruitment consultant Monroe Consulting Group Indonesia is recruiting on behalf of a Healthcare Provider in Jakarta. Our client is seeking a dynamic and experienced Associate Director of Sales & Marketing to join the team and lead their Marketing & Sales to new heights.

Job Scope:

• Develop and implement strategies to drive patient growth across outpatient visits, inpatient admissions, and high-value procedures.
• Design and manage referral programs, including outreach, conversion, and retention initiatives to support consistent referral growth.
• Create and promote service packages and engagement programs in areas such as chronic disease management, wellness, maternity, and executive health.
• Lead community outreach through events, partnerships with local institutions, and demographic-specific activities to enhance brand visibility and trust.
• Partner with clinical departments to plan and execute targeted marketing campaigns for key specialties (e.g., cardiology, orthopedics, neurology).
• Organize Continuing Medical Education (CME) programs, professional networking events, and referral partner engagement initiatives.
• Analyze referral patterns by geography and specialty to optimize outreach efforts and improve return on investment.
• Oversee digital marketing performance across all platforms, manage lead funnels via CRM systems, and ensure effective follow-up and conversion processes.
• Develop performance dashboards and reports to track patient acquisition, revenue, cost metrics, and marketing ROI.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field is required.
• Master's degree (MBA, MHA, or equivalent) is preferred.
• Minimum of 8-10 years of progressive experience in marketing, business development, or sales, with at least 5 years in a leadership role.
• Experience in the healthcare industry, hospital marketing, or any related industries is a strong advantage.
• Proven ability to develop and execute growth strategies, lead cross-functional initiatives, and manage complex marketing campaigns.
• Strong analytical skills with experience in performance measurement, budgeting, and ROI analysis.
• Hands-on experience managing digital channels (SEO, social media, paid ads, website), CRM systems, and lead generation campaigns.
• Excellent leadership, stakeholder management, and team development skills.
• Strong communication, presentation, and interpersonal skills, with the ability to influence across various levels of the organization.
• Deep understanding of customer behavior, market dynamics, and referral ecosystems (especially in healthcare or service industries).
• Experience in managing events, community programs, and professional engagement activities such as CME, webinars, or conferences.