Assistant PR & Marketing Manager

Shiseido Company, Limited; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading beauty company in Jakarta seeks an Assistant PR & Marketing Manager. You will enhance brand visibility through strategic PR campaigns, manage influencer partnerships, and optimize digital marketing initiatives. Candidates should have a Bachelor’s degree and 3–5 years of relevant experience in PR or marketing. Join a vibrant team and contribute to impactful brand strategies in a fast-paced environment.

Qualifications

• 3–5 years of experience in PR, marketing, or brand management.
• Strong grasp of digital marketing and retail promotions.
• Experience with agencies and media partners is a plus.

Responsibilities

• Design and execute PR campaigns to boost brand visibility.
• Build and nurture partnerships with KOLs and affiliates.
• Collaborate with digital teams for Ecommerce campaigns.

Skills

Digital marketing

Public relations

Influencer strategy

Communication

Project management

Education

Bachelor’s degree in Marketing, PR, Business, or related field

Job description

Role Overview

As our Assistant PR & Marketing Manager, you’ll be the driving force behind Anessa’s PR, media, and marketing strategies. From crafting compelling campaigns to managing influencer relationships and optimizing digital touchpoints, you’ll play a pivotal role in building brand love and loyalty.

Key Responsibilities

Public Relations & Media Strategy

• Design and execute PR campaigns to boost brand visibility and reputation
• Cultivate strong media relationships across digital and traditional platforms
• Lead press releases, media events, and brand storytelling initiatives

Influencer & Affiliate Management

• Build and nurture partnerships with KOLs, affiliates, and brand ambassadors
• Develop influencer strategies that drive credibility and engagement
• Track performance and optimize collaborations for impact

Digital Marketing & Brand-Owned Assets

• Collaborate with digital teams to execute campaigns across Ecommerce and social platforms
• Manage content for Instagram and TikTok
• Ensure SEO and website updates reflect brand excellence
• Partner with VM and Ops teams to maintain high-impact POP displays
• Support PR events, POS activations, and community outreach
• Oversee creative briefs and production of marketing materials
• Ensure brand consistency across all visual and promotional assets
• Work with CRM teams to develop targeted campaigns
• Enhance customer engagement and loyalty strategies

Ecommerce Strategy & Promotions

• Plan and monitor monthly Ecommerce promotions
• Align digital marketing with Ecommerce growth goals

Market Research & Competitive Analysis

• Conduct market research and trend analysis
• Deliver strategic insights to inform brand direction

What We Are Looking For

• Bachelor’s degree in Marketing, PR, Business, or related field
• 3–5 years of experience in PR, marketing, or brand management (masstige retail preferred)
• Strong grasp of digital marketing, influencer strategy, and retail promotions
• Excellent communication, negotiation, and relationship-building skills
• Proven ability to manage multiple projects and meet deadlines
• Experience with agencies, media partners, and CRM tools is a plus

Why Join Anessa?

Be part of a brand that champions innovation, beauty, and sun-smart skincare. At Anessa, you’ll work with passionate teams, shape impactful campaigns, and grow your career in a vibrant, fast-paced environment.