Assistant Director of Marketing

Overview

Banyan Group is an independent, global hospitality company with purpose. We are proud of our pioneering spirit, design-led experiences and commitment to responsible stewardship. Our extensive portfolio spans across over 80 hotels and resorts, over 60 spas and galleries, and 14 branded residences in over 20 countries. Comprising 12 global brands, including the flagship brand Banyan Tree, each distinct yet united under the experiential membership programme with Banyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Management Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.

The role

As Assistant Director of Marketing, you will be the voice and heartbeat of our brand - Buahan, a Banyan Tree Escape. We are seeking for an individual to bring our story to life, connect deeply with our audience, and position Buahan as a must-visit destination for luxury travelers worldwide. You will shape our marketing strategy, drive digital engagement, and build relationships that elevate our presence across all platforms.

Responsibilities

• Craft captivating campaigns that inspire and engage luxury travelers.
• Lead digital marketing, content creation, and social media storytelling.
• Build powerful PR and influencer partnerships that amplify our brand.
• Curate immersive brand experiences that resonate with our audience.
• Analyze market trends and guest insights to stay ahead of the curve.
• Collaborate with sales, operations, and external agencies to drive success.
• Ensure seamless brand messaging across all marketing touchpoints.
• Manage budgets, track performance, and optimize for maximum impact.
• Represent Buahan, a Banyan Tree Escape at industry events and networking circles.

You’re more than a marketer—you’re a storyteller, a visionary, and a brand builder. You see beyond the numbers and understand the power of emotion in luxury hospitality.

Job Requirements

• Minimum 5 years of experience in marketing, preferably in luxury hospitality.
• Strong expertise in digital marketing, branding, and PR.
• Proven ability to drive brand awareness and revenue growth.
• Experience in campaign planning, content strategy, and partnerships.
• Excellent leadership, communication, and project management skills.
• Ability to analyze market trends and adjust strategies accordingly.
• Strong network with media, influencers, and industry partners.
• Creative mindset with a data-driven approach.
• Fluent in English to communicate with internal and external stakeholders