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PT Uni-Charm Indonesia Tbk, a leader in consumer goods, is seeking an Assistant Brand Manager. The role focuses on brand strategy, market analysis, and campaign coordination. Ideal candidates hold a bachelor's degree and have over two years of relevant experience. Join us and drive brand growth in a dynamic environment.
Bachelor’s degree in Marketing, Business, or a related field
2+ years of experience in brand management or marketing roles
Strong analytical and strategic thinking skills
Familiar with consumer insights, competitor analysis, and market research
Excellent project management and communication skills
Comfortable working with cross-functional teams and external agencies
Passionate about pets and consumer-driven brand development
Job Description
Brand Strategy
Develop and implement strategic and commercial brand plans (marketing mix, target audience, etc.)
Analyze market trends, consumer behavior, and competitor activities to identify opportunities and challenges
Manage and drive new product development, innovation, and renovation projects
Execute offline and online strategies to grow brand awareness and engagement
Channel Strategy
Define product focus and right channel strategy, ensuring the availability of promotional and support tools
Develop category growth plans across different sales and communication channels
Campaign & Communication
Coordinate with creative and digital agencies for campaign execution
Participate in budgeting for advertising, product development, and market research
Monitor budget performance and profitability
Support promotional planning and implementation throughout different growth stages
Handled Category:
What's your expected monthly basic salary?
Which of the following types of qualifications do you have?
How many years' experience do you have as an Assistant Brand Manager?
How many years' experience do you have in market research?
PT Uni-Charm Indonesia Tbk is one of the largest and most established consumer goods manufacturers in Indonesia, focusing on baby care, feminine care, and health care products. The familiar brands include Mamy Poko, Charm, and Lifree. Due to our rapid expansion, we are currently seeking many professionals and potential leaders, especially those experienced in the Consumer Goods Industry, to join and be trained as our future leaders.