Assistant Brand Manager Pet Care

PT Uni-Charm Indonesia Tbk; Daerah Khusus Ibukota Jakarta; On-site; IDR 60.000.000 - 90.000.000; Full time

Job summary

PT Uni-Charm Indonesia Tbk, a leader in consumer goods, is seeking an Assistant Brand Manager. The role focuses on brand strategy, market analysis, and campaign coordination. Ideal candidates hold a bachelor's degree and have over two years of relevant experience. Join us and drive brand growth in a dynamic environment.

Qualifications

• 2+ years of experience in brand management or marketing roles.
• Familiar with consumer insights, competitor analysis, and market research.
• Passionate about pets and consumer-driven brand development.

Responsibilities

• Develop and implement strategic and commercial brand plans.
• Analyze market trends and consumer behavior.
• Manage new product development and marketing strategies.

Skills

Analytical thinking

Strategic thinking

Project management

Communication

Education

Bachelor’s degree in Marketing, Business, or a related field

Job description

Bachelor’s degree in Marketing, Business, or a related field

2+ years of experience in brand management or marketing roles

Strong analytical and strategic thinking skills

Familiar with consumer insights, competitor analysis, and market research

Excellent project management and communication skills

Comfortable working with cross-functional teams and external agencies

Passionate about pets and consumer-driven brand development

Job Description

Brand Strategy

Develop and implement strategic and commercial brand plans (marketing mix, target audience, etc.)

Analyze market trends, consumer behavior, and competitor activities to identify opportunities and challenges

Manage and drive new product development, innovation, and renovation projects

Execute offline and online strategies to grow brand awareness and engagement

Channel Strategy

Define product focus and right channel strategy, ensuring the availability of promotional and support tools

Develop category growth plans across different sales and communication channels

Campaign & Communication

Coordinate with creative and digital agencies for campaign execution

Participate in budgeting for advertising, product development, and market research

Monitor budget performance and profitability

Support promotional planning and implementation throughout different growth stages

Handled Category:

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as an Assistant Brand Manager?

How many years' experience do you have in market research?

PT Uni-Charm Indonesia Tbk is one of the largest and most established consumer goods manufacturers in Indonesia, focusing on baby care, feminine care, and health care products. The familiar brands include Mamy Poko, Charm, and Lifree. Due to our rapid expansion, we are currently seeking many professionals and potential leaders, especially those experienced in the Consumer Goods Industry, to join and be trained as our future leaders.