Area User Growth Associate

GoTo Group; Daerah Khusus Ibukota Jakarta; On-site; USD 18.000 - 30.000; Full time

Job summary

A leading company in Indonesia is seeking a User Growth Specialist to develop and implement strategic marketing plans. The role involves working with cross-functional teams to drive user acquisition and retention through effective marketing strategies. Ideal candidates will have at least 2 years of experience and strong analytical skills.

Qualifications

• Minimum 2 years of experience in Marketing/Sales.
• Good understanding of local market dynamics.
• Strong analytical and planning skills.

Responsibilities

• Support area senior manager in driving user growth via marketing.
• Manage marketing execution activities and ensure standards.
• Collaborate with various teams to achieve targets.

Skills

Analytical skills

Planning skills

Communication skills

Presentation skills

Problem-solving skills

Collaboration

Agility

Job description

About the Role

You will be responsible for developing Gojek products by creating and implementing strategic marketing plans across various touch points namely visibility, partnership, and digital to name a few. You will also be responsible for the marketing funnel of Gojek products across the representative Area, aligned with the headquarters initiatives. You will work closely with the User Growth, Marketing, and cross-functional team.

What Will You Do

• Support Area Senior Manager to drive User Growth focus areas in terms of Visibility & Partnership which will deliver POI domination, POS merchants branding, standard package that will deliver Area target completed orders and active users.
• Manage all day to day marketing executional activities from all areas needed to deliver the User Growth plans. e.g. contract, PO, invoice, etc.
• Ensure all User Growth activities in areas are delivered with a given standard of accuracy, completeness, timeliness as per the standard package and local initiatives.
• Externally supervise vendors/daily workers in executing merchant branding and POI domination on a regular basis.
• Internally work with direct responsibility to deliver area executions and targets by executing events, exhibits, and other activities.
• Good with data to develop and execute clear integrated strategies of digital marketing with clear metrics and excellent results.
• Responsible for setting the integrated communications plan and ensuring consistency of messaging and brand communications. Working closely with the sales, government relations, and operations team.

What Will You Need

• Min. 2 years of working experience in Marketing/Sales
• Good understanding of local knowledge
• Strong analytical and planning skills
• Good communication and presentation skills
• Excellent problem-solving skill with the ability to play it well independently and in a team
• Good collaboration with compassion and proactiveness
• Agile and fast in thinking and execution
• Have exposure of working at a top global FMCG company would be a plus point

About the Team

Area User Growth team plays a critical role in driving sustainable and scalable user growth in the respective area. We work closely with Region User Growth team and HQ counterparts to design, implement, and monitor localized growth strategies tailored to diverse market dynamics. Our team leverages data, market insights, and cross-functional collaboration to solve complex challenges, improve user acquisition and retention, and ensure alignment with company-wide growth objectives. We foster a culture of innovation, agility, and continuous learning to deliver impactful results on the ground.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels onour respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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