Area Sales Manager - Jakarta Bogor Banten

PT ABC President Indonesia; Kelapa Gading Timur; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading food and beverage manufacturer in Indonesia is seeking a Sales Manager to drive sales growth and manage the sales team. The ideal candidate will have 3-5 years of experience in FMCG, strong leadership skills, and the ability to manage distributors. This role focuses on developing area-specific strategies, building relationships with key customers, and ensuring effective operations across all trade channels.

Qualifications

• Minimum 3-5 years of experience as Sales Manager in FMCG industry.
• Proven ability to manage distributors and field sales teams.
• Strong understanding of channel dynamics and market trends.

Responsibilities

• Drive sales growth across all channels.
• Lead and manage the sales team to ensure high performance.
• Monitor market dynamics and provide actionable insights.

Skills

Sales management

Leadership

Analytical skills

Negotiation skills

Education

Bachelor’s degree in Business or related field

Job description

Drive sales growth and achieve targets across all channels including General Trade (GT), Modern Trade (MT), and emerging channels such as horeca, on premise and wholesale etc.

Develop and execute area-specific sales strategies to increase product penetration, market share, and brand visibility across all trade channels.

Lead and manage the sales team to ensuring high performance and motivation.

Manage distributor operations, ensuring stock availability visibility, effective coverage, timely deliveries, and adherence to company standards and policies.

Build and maintain strong relationships with distributors, key customers, modern trade accounts, general trade retailers, and channel partners to secure business growth.

Monitor market dynamics, providing insights and proactive action plans to maintain competitive advantage.

Track and analyze sales performance, channel profitability, and sell-in/sell-out data to guide decision-making and strategy adjustments.

Ensure proper trade spend management and compliance with discounting, credit, and policies across all channels.

Coordinate cross-functionally with marketing, supply chain, trade marketing, and finance teams to support effective execution and customer satisfaction in each channel.

Qualifications

Bachelor’s degree in Business, Marketing, Management, or a related field.

Minimum 3-5 years of experience as Sales Manager within the FMCG industry, preferably with exposure to both General Trade (GT) and Modern Trade (MT) channels.

Proven ability to manage distributors, field sales teams, and key account relationships.

Strong leadership and team management skills with the ability to coach, motivate, and drive performance.

Excellent analytical and problem-solving abilities to interpret sales data and develop actionable plans.

Good understanding of channel dynamics, market trends, and consumer behavior across different retail formats.

Strong negotiation and communication skills with the ability to influence internal and external stakeholders.

Willingness to travel frequently within the assigned area.

High level of integrity, discipline, and drive.

Our company, PT ABC President Indonesia (ABCPI), is a leading food and beverage manufacturer in Indonesia. We are committed to satisfying our customers’ needs by creating products that inspire goodness and nourish the mind, body, and soul.