Area Digital Marketing Manager

Bali Jobs Recruitment; Kuta Selatan; On-site; USD 30,000 - 70,000; Full time

Job summary

An established industry player in the luxury hospitality sector is seeking a dynamic Area Digital Marketing Manager to elevate their brand presence. This exciting role involves crafting innovative digital marketing strategies that engage customers and enhance brand visibility across various channels. You will lead campaigns, optimize performance through data analysis, and leverage your creativity to ensure the brand remains at the forefront of digital trends. Join a vibrant team in a stunning location and make a significant impact in the world of luxury hospitality marketing.

Qualifications

• 3+ years of experience in digital marketing and campaign management.
• Strong analytical mindset to interpret data for performance optimization.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Plan, execute, and monitor marketing campaigns, optimizing based on data.

Skills

Digital Marketing

SEO

SEM

Google Analytics

Social Media Management

Email Marketing

Content Marketing

Project Management

Data Analysis

Leadership

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Google Ads

Facebook Ads Manager

Job description

Our client, a luxury beach resort located in the cosmopolitan hub of Bali island that attracts guests seeking both excitement and relaxation, is actively seeking a talented and experienced Area Digital Marketing Manager to join their team.

As an Area Digital Marketing Manager, you are responsible for developing, implementing, and managing marketing campaigns that promote the company and its products or services.

This role requires a strong candidate with expertise in marketing, strategy, creativity, and data analysis to optimize digital marketing efforts, drive customer engagement, and enhance brand awareness.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Minimum of 3 years experience in digital marketing and campaign management.
• Strong knowledge of SEO, SEM, Google Analytics, and Social Media Platforms.
• Proven experience in email marketing, lead generation, and content marketing.
• Proficiency in digital advertising tools such as Google Ads and Facebook Ads Manager.
• Excellent communication and leadership skills.
• Strong knowledge of project management.
• Strong analytical mindset and ability to interpret data to optimize performance.

Responsibilities:

a. Digital Marketing Strategy

• Develop and implement comprehensive digital marketing strategies across all digital channels such as SEO, SEM, email, social media, and display advertising.
• Identify and evaluate emerging digital trends, and ensure the brand is at the forefront of industry developments.

b. Campaign Management

• Plan, execute, and monitor marketing campaigns from start to finish, including budget management, content creation, and performance analysis.
• Optimize campaigns based on data-driven insights and ROI metrics.
• Collaborate with creative and content teams to ensure campaigns align with brand objectives.

c. SEO/SEM Web Analytics

• Oversee SEO efforts to increase website traffic and search engine rankings.
• Manage SEM strategies and paid advertising (Google Ads, social media ads) to drive conversions.
• Track and report on key metrics using analytics tools (e.g., Google Analytics) and make recommendations for improvement.

d. Social Media Management

• Develop social media strategies and campaigns to increase brand visibility and engagement.
• Manage day-to-day activities on social media platforms, including creating content, responding to inquiries, and engaging with followers.