Area Business Manager

Heineken; Denpasar; On-site; IDR 650,000,000 - 950,000,000; Full time

Job summary

Multi Bintang Indonesia is seeking an Area Business Manager – Bali (Rural) to drive growth through strong commercial leadership, distributor partnerships, and execution excellence. You will lead a high-performing team and expand market presence across Bali’s rural outlets.

The role requires a Bachelor's degree with 7+ years in FMCG sales and at least 3 years in people leadership, with preference for on/off-trade channel experience. Based in Bali, laptop and car are provided.

Qualifications

• Bachelor's degree is required.
• Minimum 7 years of FMCG sales experience.
• At least 3 years in a people leadership role.
• Experience managing both on and off-trade channels is preferred.

Responsibilities

• Deliver sales, revenue, and market share targets across the Bali Rural area.
• Strengthen distributor capability and alignment on priorities and performance targets.
• Lead, coach, and develop a high-performing sales team.
• Expand distribution and outlet penetration to grow brands and business.
• Turn market insights into actions that drive sustainable growth.

Skills

FMCG Sales

People Leadership

Channel Management

Distributor Partnerships

Education

Bachelor's Degree

Tools

Laptop

Car Operational

Job description

Location: Bali

Function/Department: Sales/Bali Rural

Job Level: Manager

Tools Provided: Laptop, Car Operational

Contract: Full-time

ABOUT MULTI BINTANG INDONESIA

We are the pioneer of the beer industry with more than 90 years of heritage in Indonesia. As part of The HEINEKEN Company, we brew and market iconic brands including BINTANG, Indonesia’s most loved beer, Heineken®, the world’s leading international premium beer brand, as well as BINTANG Crystal, BINTANG Anggur Merah, BINTANG Arak Jeruk & Madu, Kawan Senja,and BINTANG 0.0.
Guided by our purpose“Brewing the Joy of True Togetherness to Inspire a Better World”, we combine iconic brands, innovation, and passion for consumers to create meaningful experiences across Indonesia.Join us and grow your career in a dynamic environment where your ideas can help shape the future of our business.

ABOUT THE JOB

We are looking for anArea Business Manager – Bali (Rural)to lead business growth across one of our territories and accelerate business growth through strong commercial leadership, distributor partnerships, and execution excellence.

This role offers the opportunity to build a winning business, develop high-performing teams, and create meaningful impact in a dynamic market.

JOB PURPOSE AND IMPACT

Lead sustainable growth across the territories by strengthening market execution, expanding business opportunities, and developing strong distributor and sales capabilities that drive long-term competitive advantage.

MAIN RESPONSIBILITIES

1. Deliver Business Growth

Deliver sales, revenue, and market share targets across the area.

Identify growth opportunities and drive business expansion.

Develop and execute area business plans to accelerate growth.

Ensure strong execution across channels, outlets, and sales activities.

Improve outlet coverage, distribution, and sales force effectiveness.

Monitor performance and take action to close gaps.

3. Build Strong Distributor Partnerships

Strengthen distributor capability and execution standards.

Drive alignment on business priorities and performance targets.

4. Lead and Develop the Team

Lead, coach, and develop a high-performing sales team.

Build a culture of accountability, collaboration, and continuous improvement.

Strengthen team capability and talent pipeline.

5. Grow Market Presence

Expand distribution and strengthen outlet penetration.

Identify local opportunities to grow our brands and business.

Turn market insights into actions that deliver growth.

6. Manage Resources Effectively

Optimize the use of people, assets, and commercial investments.

Ensure resources are allocated to deliver sustainable and profitable growth.

CANDIDATE CRITERIA

Bachelor's Degree from any discipline.

Minimum 7 years of experience in FMCG Sales, with at least 3 years in a people leadership role.

• Experience managing both on and off trade channels is preferred.

Proven track record of delivering business growth, market expansion, and execution excellence.

Experience managing geographically dispersed territories and complex route-to-market environments.

Strong commercial acumen with the ability to balance growth, execution, and profitability.

Demonstrated capability in coaching and developing high-performing sales teams.

Strong stakeholder management, negotiation, and influencing skills.

Willingness to be based in Bali.

Note

Multi Bintang Indonesia embraces diversity and welcomes applications from all backgrounds! We are committed to fostering a positive and inclusive recruitment process. If you require any assistance during your application or at any stage of the process, please let us know how we can support you by contacting us [e-mail] .