APAC Foods Non-Anchor Markets Marketing Capability & Operations Lead

PepsiCo; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A global food and beverage leader is seeking a Marketing Capability & Operations Lead in Jakarta Utara. The role involves enhancing marketing capabilities and brand development across APAC. Responsibilities include developing strategies for growth and ensuring efficient marketing investments. Candidates should have significant experience in brand marketing and strategic insights. Opportunities for growth and a dynamic work environment are provided.

Benefits

Opportunities for growth

Dynamic work environment

Qualifications

• 8-10+ years of relevant experience in Brand Marketing, Insights, or Strategy.
• Experience in operating and HQ Businesses.

Responsibilities

• Deliver strategy for GN roll out across markets.
• Build & deploy holistic capability programming calendar.
• Accountable for A&M Excellence process and capability.

Skills

Brand Marketing

Strategic Planning

Market Insights

Education

BA/BS Degree

Master’s degree/MBA (preferred)

Job description

APAC Foods Non-Anchor Markets Marketing Capability & Operations Lead

This role will be mainly responsible for landing our Marketing Capability & PPG Marketing Transformation agenda in APAC Foods Non-anchor Markets Marketing organizations, accountable to the total consumer functions’ community across PepsiCo APAC. This role is expected to deliver step-changed brand-building capabilities to support development of Iconic Brands, embed a PepsiCo-side growth model and deliver A&M efficiencies for reinvestment in top markets, key brands and new future-facing capabilities. The role reports to the APAC Foods Non-Anchor Markets CMO.

Overview

This role will be mainly responsible for landing our Marketing Capability & PPG Marketing Transformation agenda in APAC Foods Non-anchor Markets Marketing organizations, accountable to the total consumer functions’ community across PepsiCo APAC. This role is expected to deliver step-changed brand-building capabilities to support development of Iconic Brands, embed a PepsiCo-side growth model and deliver A&M efficiencies for reinvestment in top markets, key brands and new future-facing capabilities. The role reports to the APAC Foods Non-Anchor Markets CMO.

Responsibilities

Growth Navigator Deployment Leader

Delivery strategy for GN roll out across markets in line with APAC Foods Non-anchor markets (IndoChina Foods, Indonesia, and Asia Foods):

• Schedule and Delivery of GN Deep Dives for Priority Markets (with support from the GN Global Team)
• Development of Cluster Model – nuancing deliverables vs. market conditions (maturity / momentum) – or development of clear linkages to the C/B/S model to develop key themes around differing market conditions
• Embed GN through the regional Organization and Plans
• Embed scorecards through Anchor Market teams, develop and deliver core enhancements as needed
• Embedding GN through region and OU Growth planning processes

Marketing Capability Strategy & Leadership

• Build & deploy holistic capability programming calendar for inclusive of:
• Upskilling against PPG priorities of Growth Navigator, Iconic Brands, and Human Centricity using the global PPG Marketing Academy material, to build knowledge amongst relevant associates
• Ongoing support/consulting/coaching opportunities on key brand artifacts (Brand Pulse, CBPs, DBAs) and growth planning documents (BGS, TCP Architecture, TCP Opportunity Briefs, etc.) to elevate deliverable quality
• Governance process for key brand deliverables within the growth planning process (BGS, ABP, TCP Architecture, TCP Opportunity Brief) to drive oversight and accountability amongst APAC Foods LT
• Align agenda and collaborate on deployment with the Global Marketing Capabilities team and ensure ongoing tracking of deployments within the global tracker.
• Ensure full utilization and understanding of latest global tools (e.g. Ada Amplify+), frameworks (e.g. TCP KPI & Objectives framework), and templates (e.g. new BGS template) across the full growth planning process
• Serve as the Creative excellence champion overseeing Category Creative forums as well as establishing the protocol for Market Creative reviews. Additionally, own the Awards process (external) to deliver a winning awards pipeline across priority awards like Cannes, Effies and BAM process coordinating with global teams

A&M Excellence Lead

• Accountable for Becoming Better Investors diagnose & delivery in their sector. Ensure deployment and governance of A&M Excellence process and capability with productivity expected outcome 10-15% A&M efficiencies to reinvest in growth priorities.

Qualifications

• 8-10+ years of relevant experience (Brand Marketing, Insights, Strategy) in operating and HQ Businesses.
• BA/BS Degree; Master’s degree/MBA is a plus but not required.

PepsiCo is a global food and beverage leader with a portfolio of iconic brands. We offer a dynamic work environment, opportunities for growth and development, and a chance to make a lasting legacy.