APAC Consumer Engagement Specialist (Digital & Events)

The Estée Lauder Companies Inc.; Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

The Estée Lauder Companies Inc. in Jakarta is seeking a seasoned marketer to drive digital consumer engagement across APAC Travel Retail.

You will coordinate online and offline initiatives, ensuring brand visibility, accurate product data, and timely site updates across Korea, China, SEA, JP, and Hong Kong markets. You will collaborate with Marketing and IM teams to launch omnichannel campaigns, manage events, and optimize spend and ROI, while aligning with regional growth strategies and

Qualifications

• Preferably with University Degree (Business; Marketing, Communications, etc.)
• Preferably with minimum of 3 years working experience in cosmetics industry.
• Strong written and verbal communication skills in English and Chinese (reading/ writing).
• Good communication and interpersonal skills, able to work with different cultures.
• Attention to detail with high degree of organization.
• Capacity to work independently with good time management & project management skills.
• Strong knowledge of digital and social media landscape in APAC, with emphasis in China & Korea.
• Basic to advanced knowledge of Excel (Pivot, lookup) and PowerPoint.

Responsibilities

• Digital Consumer Marketing: Manage monthly retailer boutique site updates (CN/KR/SEA/JP/HK), ensure accurate product data and images.
• Maintain SKU databases with Marketing Assistant and update new SKUs monthly.
• Coordinate new site openings and test site checks; support site revamps and O2O campaigns.
• Work with Marketing and Integrated Marketing to drive consumer engagement and digital outreach.

Skills

English & Chinese proficiency

Digital & social media APAC

Project management

Education

University Degree (Business/Marketing/Communications)

Tools

Excel (Pivot, Lookup)

PowerPoint

Job description

The Estée Lauder Companies Inc. in Jakarta is seeking a seasoned marketer to drive digital consumer engagement across APAC Travel Retail.

You will coordinate online and offline initiatives, ensuring brand visibility, accurate product data, and timely site updates across Korea, China, SEA, JP, and Hong Kong markets. You will collaborate with Marketing and IM teams to launch omnichannel campaigns, manage events, and optimize spend and ROI, while aligning with regional growth strategies and