Alliances Marketing Lead for Partner Growth

NTT America, Inc.; Jakarta Pusat; Hybrid; IDR 120,000,000 - 170,000,000; Full time

Job summary

NTT DATA is seeking a Partner Alliances Marketing Specialist to manage and optimize marketing efforts with partner companies, driving joint campaigns and lead generation. This hybrid role centers on collaboration with partners to expand brand visibility and revenue through coordinated marketing initiatives.

Jakarta-based with global scale, you will coordinate with sales, product, and marketing teams to craft compelling content and events.

Qualifications

• Bachelor's degree or equivalent in Marketing, Business, Communications, or a related field.
• Relevant certifications in partner management, marketing automation platforms (e.g., HubSpot, Market), or related areas is desirable.

Responsibilities

• Collaborates with partner companies to develop joint marketing strategies and plans that align with the goals of both the organization and partner company.
• Supports with the planning and executes the Alliances Partner Annual and/or multi-year strategic marketing plans supporting the business development agreements between the company and Alliances Partner.
• Supports with the planning, coordination, and execution of joint marketing campaigns and demand generation activities that leverage the strengths of both the company and its partners.
• Works with relevant teams to create compelling and relevant marketing content, including collateral, whitepapers, webinars, and presentations, that showcase the joint value proposition.
• Organises and participates in joint events, seminars, workshops, and webinars that highlight the combined capabilities of the partnering entities.
• Supports with the development of strategies for lead generation and customer acquisition by leveraging the reach and customer base of partner companies.
• Collaborates with partners to share marketing data and insights, analyze campaign performance, and refine strategies.
• Supports with the creation and management of marketing collateral, materials, and resources that communicate the value of the partnership to both internal and external stakeholders.
• Utilises marketing automation platforms and CRM systems to manage joint marketing efforts, track engagement, and measure ROI.
• Enhances brand visibility and market presence through joint marketing efforts that highlight the combined strengths of the organization and partner companies.
• Works closely with sales, product, and marketing teams to ensure alignment of partnership initiatives with broader business strategies.
• Performs any other related task as required.

Skills

Interpersonal skills

Campaign planning

Content creation

Lead generation

Project management

Communication skills

Data analysis

Partnership negotiations

Team collaboration

Marketing automation

Education

Bachelor's degree in Marketing/Business/Communications

Certifications in partner management or marketing automation

Tools

HubSpot

CRM systems

Analytics tools

Job description

NTT DATA is seeking a Partner Alliances Marketing Specialist to manage and optimize marketing efforts with partner companies, driving joint campaigns and lead generation. This hybrid role centers on collaboration with partners to expand brand visibility and revenue through coordinated marketing initiatives.

Jakarta-based with global scale, you will coordinate with sales, product, and marketing teams to craft compelling content and events.