Affiliate Marketing & KOL Specialist

PT Bobobobo; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

PT Bobobobo seeks an Affiliate Marketing & KOL Acquisition Specialist in Jakarta. This strategic role involves managing affiliate marketing initiatives on platforms like Shopee and TikTok, focusing on partner performance and KOL acquisition to enhance brand exposure. Ideal candidates have 2-4 years of experience in affiliate marketing, strong analytical skills, and a passion for influencer trends.

Qualifications

• 2–4 years of hands-on experience in affiliate marketing or performance partnerships.
• Familiar with affiliate platforms and analytics tools.
• Strong project management and communication skills.

Responsibilities

• Develop and scale affiliate marketing strategies for e-commerce platforms.
• Recruit and manage relationships with affiliate partners.
• Monitor affiliate performance and optimize campaigns based on insights.

Skills

Project Management

Data Analysis

Communication

Tools

Shopee Affiliate Program

TikTok Creator Center

Job description

We are seeking a strategic and results-driven Affiliate Marketing & KOL Acquisition Specialist to lead our affiliate growth efforts across marketplace platforms like Shopee and TikTok. This role is primarily responsible for managing and scaling affiliate marketing initiatives, ensuring strong partner performance, and delivering measurable sales results. The role also supports KOL acquisition to enhance brand exposure and campaign impact.

Job Summary

We are seeking a strategic and results-driven Affiliate Marketing & KOL Acquisition Specialist to lead our affiliate growth efforts across marketplace platforms like Shopee and TikTok. This role is primarily responsible for managing and scaling affiliate marketing initiatives, ensuring strong partner performance, and delivering measurable sales results. The role also supports KOL acquisition to enhance brand exposure and campaign impact.

Key Responsibilities

Affiliate Marketing:

• Develop, implement, and scale the affiliate marketing strategy to drive customer acquisition and product sales on Shopee, TikTok, and other e-commerce platforms.

• Recruit, onboard, and nurture relationships with affiliate partners, including content creators, bloggers, publishers, and cashback platforms.

• Collaborate cross-functionally with internal teams (marketing, creative, commercial, and product) to align campaign goals, product selections, voucher offers, and content deliverables.

• Monitor daily and weekly affiliate performance metrics—traffic, conversions, click-through rates, commissions, and content engagement—via platform dashboards and analytics tools.

• Continuously optimize campaigns based on real-time insights, trends, and seasonal opportunities to increase ROI and partner activation.

• Prepare weekly and end-of-campaign performance reports, including competitor benchmarking, content highlights, and key takeaways.

• Coordinate the distribution of product samples, update affiliate catalogs and promotional copywriting, and manage campaign assets.

• Ensure accurate and timely affiliate payouts, partner support, and engagement to maintain trust and long-term collaboration.

• Lead campaign execution for high-impact periods (e.g., Ramadan, Christmas), including audit, recruitment, activation, and post-campaign analysis.
  

KOL Acquisition:

• Research and identify suitable KOLs across social media platforms (Instagram, TikTok, YouTube) aligned with brand positioning.

• Reach out to potential KOLs to introduce collaboration opportunities, focusing on one-time and short-term campaigns.

• Handle the onboarding of KOLs for campaign-specific needs, including briefings, content guidance, and collaboration setup.

• Work with internal teams to develop recruitment content (visuals, captions) and keep an updated pipeline of potential KOL partners.

Qualifications

• 2–4 years of hands-on experience in affiliate marketing or performance partnerships, preferably in e-commerce or digital marketplaces.

• Proficient with affiliate platforms and analytics tools (Shopee Affiliate Program, TikTok Creator Center, etc.).

• Strong project management, data analysis, and communication skills.

• Highly organized and capable of managing multiple campaigns, stakeholders, and content calendars simultaneously.

• Experience working cross-functionally with product, marketing, and creative teams to drive cohesive campaigns.

• Enthusiastic about influencer and affiliate trends, with a sharp understanding of local digital communities.

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a Key Opinion Leaders Specialist?

Retail & Consumer Products 51-100 employees

Hello, We are Bobobobo!

We are an online and offline lifestyle platform that features inspirational people, places, and products. Live since 2013, our selection of local and international brands are carefully handpicked based on quality and value.

We started the business with a very few people and have grown bigger ever since. Our biggest asset is by constantly having passionate people on board, each responsible for various departments.

We connect brands, retailers, and people whose focus in provoking new standards for lifestyle, fashion, and design. Our target market is Indonesia’s growing middle and upper market.

So, don’t be a hobo, let’s join bobobobo ;)

Hello, We are Bobobobo!

We are an online and offline lifestyle platform that features inspirational people, places, and products. Live since 2013, our selection of local and international brands are carefully handpicked based on quality and value.

We started the business with a very few people and have grown bigger ever since. Our biggest asset is by constantly having passionate people on board, each responsible for various departments.

We connect brands, retailers, and people whose focus in provoking new standards for lifestyle, fashion, and design. Our target market is Indonesia’s growing middle and upper market.

So, don’t be a hobo, let’s join bobobobo ;)