Advertising Specialist

Lozy; Jawa Barat; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A growing e-commerce company in Tasikmalaya is seeking an experienced Advertising Specialist to develop and execute innovative digital advertising campaigns. You will be responsible for managing campaigns across search and social media platforms, conducting audience research, and optimizing ads for performance. A minimum of 2 years' experience in digital advertising is required, along with strong analytical and creative skills.

Qualifications

• Minimum 2 years' experience in a digital advertising or search marketing role.
• Proven record of planning and optimising digital advertising campaigns.
• Strong understanding of search engine and social media advertising.

Responsibilities

• Manage end-to-end digital advertising campaigns across various platforms.
• Conduct audience research and segmentation for targeted campaigns.
• Analyse campaign data to inform marketing decisions.

Skills

Digital advertising

Search engine marketing

Social media advertising

Data analysis

Creativity

Communication skills

Tools

Google Ads

Facebook Ads

Microsoft Advertising

Google Analytics

Job description

About the role

Lozy' is seeking an experienced Advertising Specialist to join our team in Tasikmalaya, West Java on a contract basis. In this critical role, you will be responsible for developing and executing innovative digital advertising campaigns to drive brand awareness and customer acquisition for our growing e-commerce business. With a focus on search engine marketing, social media advertising, and other digital channels, you will work closely with our marketing team to deliver high-performing, cost-effective advertising strategies.

What you'll be doing

Manage end-to-end digital advertising campaigns across search, social, and other relevant channels

Conduct detailed audience research and segmentation to inform targeting and campaign strategies

Optimise campaigns in real-time to improve performance metrics like click-through rate, conversion rate, and cost-per-acquisition

Collaborate with the creative team to develop engaging ad creatives and copy

Monitor industry trends and competitor activity to identify new opportunities

Analyse campaign data and provide meaningful insights to guide future marketing decisions

Stay up-to-date with the latest digital advertising tools, platforms, and best practices

What we're looking for

Minimum 2 years' experience in a digital advertising or search marketing role

Proven track record of planning, executing, and optimising successful digital advertising campaigns

Strong understanding of search engine marketing, social media advertising, and other digital marketing channels

Excellent analytical and data-driven decision-making skills

Creative mindset with the ability to develop impactful ad creatives

Proficient in using advertising platforms like Google Ads, Facebook Ads, and Microsoft Advertising

Knowledge of web analytics tools such as Google Analytics

Excellent communication and collaboration skills

Willing to be placed in Kota Tasikmalaya

Apply now to be considered for this exciting role.

Which of the following types of qualifications do you have?

How many years' experience do you have as an Advertising Specialist?

How many years' experience do you have in digital marketing?

Which of the following online advertising methods do you have experience with?