Advertising Solution Junior Officer

PT Global Digital Niaga (blibli.com); Jakarta Utara; Presencial; IDR 89.280.000 - 133.920.000; Jornada completa

Descripción de la vacante

Blibli.com mencari analis iklan digital untuk memantau kinerja kampanye dan mengurai metrik seperti impresi, klik, CPC, CTR, CVR, ROAS, serta penggunaan anggaran.

Anda akan mengidentifikasi kampanye yang kurang performa, merekomendasikan penyesuaian tawaran dan anggaran, dan menyusun laporan serta dashboard yang dapat diakses tim lintas fungsi.

Posisi ini menuntut kemampuan analitis, keterampilan Excel/BI, serta minat pada otomatisasi dan AI untuk mengoptimalkan operasi dan proses rutin.

Formación

• Gelar sarjana di bidang terkait (bisnis/pemasaran/statistika/teknologi).
• Pengalaman 1–2 tahun di Digital Advertising atau Ad Ops.
• Kemampuan analitis kuat dan nyaman bekerja dengan data kampanye.
• Menguasai Excel/Google Sheets; SQL dan BI tools menjadi nilai tambah.
• Pemahaman konsep CPC, CTR, ROAS, bidding, dan budgeting.

Responsabilidades

• Pantau kinerja kampanye iklan dan analisis metrik utama seperti impresi, klik, CPC, CTR, CVR, ROAS, pengeluaran, dan pemanfaatan anggaran.
• Identifikasi kampanye kurang performa, anomali, dan peluang optimasi, sarankan penyesuaian tawaran, anggaran, dan pengaturan kampanye.
• Siapkan laporan performa dan dasbor, analisis tren kampanye, translate data ke insight action.
• Dukung pengembangan aturan optimasi otomatis, alerts, workflows, dan inisiatif AI-assisted.
• Selidiki masalah kampanye/sistem, lakukan akar-analisa sederhana, koordinasi dengan Product, Tech, Data untuk resolusi.
• Bekerja sama dengan Customer Success, Account Management, Product, Data untuk meningkatkan kinerja iklan dan proses operasional.
• Kembangkan dan mantern checklist optimasi, workflows, playbooks, dokumentasi operasional untuk skalabilitas.

Conocimientos

Analitik kuat

Kemampuan Excel/Sheets

Keterampilan BI/Dashboards

Kemampuan kolaborasi lintas tim

Minat otomatisasi AI

Educación

Bachelor’s degree in Business, Marketing, Statistics, Mathematics, Engineering, Information Systems, Data, or related fields

Herramientas

SQL

BI tools

Dashboards

Automation tools

Descripción del empleo

• Monitor advertising campaign performance and analyze key metrics such as impressions, clicks, CPC, CTR, CVR, ROAS, spending, and budget utilization.
• Identify underperforming campaigns, anomalies, and optimization opportunities, and recommend adjustments to bids, budgets, campaign settings, and other parameters.
• Prepare performance reports and dashboards, analyze campaign trends, and translate data into actionable insights and recommendations.
• Support the development of automated optimization rules, alerts, workflows, and AI-assisted optimization initiatives to improve operational efficiency.
• Investigate campaign or system issues, perform basic root-cause analysis, and coordinate with Product, Technology, Data, and other teams for resolution.
• Collaborate with Customer Success, Account Management, Product, Data, and Technology teams to continuously improve advertising performance and operational processes.
• Develop and maintain optimization checklists, workflows, playbooks, and other operational documentation to create scalable and standardized processes.

Deskripsi Pekerjaan

Responsibilities

• Monitor advertising campaign performance and analyze key metrics such as impressions, clicks, CPC, CTR, CVR, ROAS, spending, and budget utilization.
• Identify underperforming campaigns, anomalies, and optimization opportunities, and recommend adjustments to bids, budgets, campaign settings, and other parameters.
• Prepare performance reports and dashboards, analyze campaign trends, and translate data into actionable insights and recommendations.
• Support the development of automated optimization rules, alerts, workflows, and AI-assisted optimization initiatives to improve operational efficiency.
• Investigate campaign or system issues, perform basic root-cause analysis, and coordinate with Product, Technology, Data, and other teams for resolution.
• Collaborate with Customer Success, Account Management, Product, Data, and Technology teams to continuously improve advertising performance and operational processes.
• Develop and maintain optimization checklists, workflows, playbooks, and other operational documentation to create scalable and standardized processes.

Requirement

• Bachelor’s degree in Business, Marketing, Statistics, Mathematics, Engineering, Information Systems, Data, or other relevant fields.
• Candidates with up to 1–2 years of experience in Digital Advertising, Ad Operations, Performance Marketing, Campaign Operations, Data Analytics, or related areas.
• Strong analytical skills and comfortable working with campaign performance data and metrics.
• Good proficiency in Microsoft Excel / Google Sheets; experience with SQL, BI tools, dashboards, or automation tools is a plus.
• Familiarity with digital advertising concepts such as CPC, CTR, CVR, ROAS, bidding, and campaign budgeting is an advantage.
• Curious about automation, AI, and data-driven optimization, with an interest in improving repetitive operational processes.
• Detail-oriented, proactive, and comfortable collaborating with multiple cross-functional teams.

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Blibli.com is an e-commerce platform built upon a big dream: to lead Indonesians to enter a new digital lifestyle and give only the best shopping experience for a better life. We are committed to conduct our business with customer-centric minded, striving to deliver the best features and services to satisfy our customers. We aim for an exciting challenge to become the number 1 e-commerce platform in Indonesia by providing the best customer-centric experience for both buyers and sellers. Blibli.com is created by Indonesians, in Indonesia, and for Indonesians; we’re here as an inspiration to channel and empower the Indonesian people to engage and socialize in commercial activities.

Blibli.com is an e-commerce platform built upon a big dream: to lead Indonesians to enter a new digital lifestyle and give only the best shopping experience for a better life. We are committed to conduct our business with customer-centric minded, striving to deliver the best features and services to satisfy our customers. We aim for an exciting challenge to become the number 1 e-commerce platform in Indonesia by providing the best customer-centric experience for both buyers and sellers. Blibli.com is created by Indonesians, in Indonesia, and for Indonesians; we’re here as an inspiration to channel and empower the Indonesian people to engage and socialize in commercial activities.