Trading UX Strategist

Coins.ph; Hong Kong; On-site; HKD 76,000 - 113,000; Full time

Job summary

Coins is seeking a UX strategist to define and refine user experiences for its crypto trading and portfolio analytics platforms. The role emphasizes research-driven UX direction and collaboration with product, engineering, and data teams in a fast-growing fintech environment.

Ideal candidates will translate complex market data into intuitive dashboards and experiences, leveraging knowledge of crypto markets to enhance user engagement across the platform.

Qualifications

• Strong knowledge of UX principles, user research methodologies, and experience strategy.
• Proven experience working on crypto, trading, or fintech products, especially involving portfolio management or analytics features.
• Familiarity with the Philippines and/or global crypto markets is a plus.
• Ability to translate complex financial or trading data into user-friendly experiences.
• Bachelor’s or Master’s degree in Design, Human-Computer Interaction, Computer Science, or related.

Responsibilities

• Define UX strategies and propose improvements grounded in user research and trading domain knowledge.
• Collaborate with Product, Engineering, and Data teams to ensure experience solutions are feasible and aligned with business objectives.
• Translate complex trading data into clear, user-friendly portfolio management and data visualization experiences.
• Continuously evaluate user experience through feedback, behavioral analytics, and market research to inform experience improvements.
• Collaborate cross-functionally (Marketing, Sales, Operations, Compliance, Legal) to align experience strategy with broader business goals.
• Work closely with Product, Engineering, and Data team to ensure experience strategy is effectively translated into product features.

Skills

UX principles

User research methodologies

Experience strategy

Crypto/fintech familiarity

Education

Bachelor’s or Master’s degree in Design/HCI/CS

Job description

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Job Responsibilities

• Define UX strategies and propose improvements grounded in user research and trading domain knowledge
• Collaborate with Product, Engineering, and Data teams to ensure experience solutions are feasible and aligned with business objectives
• Translate complex trading data into clear, user-friendly portfolio management and data visualization experiences
• Continuously evaluate user experience through feedback, behavioral analytics, and market research to inform experience improvements
• Collaborate cross-functionally (Marketing, Sales, Operations, Compliance, Legal) to align experience strategy with broader business goals
• Work closely with Product, Engineering, and Data team to ensure experience strategy is effectively translated into product features

Job Requirements

• Strong knowledge of user experience principles, user research methodologies, and experience strategy
• Proven experience working on crypto, trading, or fintech products, especially involving portfolio management or analytics features
• Familiarity with the Philippines and/or global crypto markets is a plus
• Ability to translate complex financial or trading data into user-friendly experiences
• Bachelor’s or Master’s degree in a relevant field (Design, Human-Computer Interaction, Computer Science, or related)

Join the Coins Team Now!

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.