Trade Marketing Manager: General Trade Growth (FMCG)

Ambition; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Ambition, a well-established FMCG company, is seeking a Trade Marketing Manager to drive GT execution and commercial impact.

You will develop GT strategies, manage promotions, work with sales, and lead distributor partnerships to improve coverage and sell-out.

The ideal candidate has 5+ years in FMCG trade marketing, strong collaboration skills, and fluency in English and Cantonese.

Qualifications

• 5+ years of experience in Trade Marketing within FMCG
• Strong hands-on experience managing General Trade channels
• Proven track record of designing and executing effective trade programs
• Solid understanding of route-to-market, distributor management, and GT dynamics
• Strong analytical skills with the ability to translate data into action
• Highly collaborative, commercially minded, and execution-focused
• Experience working with cross-functional teams in matrix organizations
• Fluency in English and Cantonese is required.

Responsibilities

• Develop and execute trade marketing strategies to accelerate growth in General Trade channels.
• Design and implement channel-specific promotions, trade programs, and POSM initiatives to drive sell-in and sell-out.
• Partner closely with Sales and Commercial teams to ensure strong in-market execution and alignment with business objectives.
• Manage trade investment planning, ROI analysis, and post-promotion evaluations.
• Lead the deployment of visibility and merchandising standards across outlets.
• Analyse market data, shopper insights, and competitive activity to refine trade strategies.
• Work with distributors to improve coverage, availability, and execution quality.
• Support new product launches through effective GT go-to-market strategies.

Skills

Trade marketing

General Trade

Distributor management

Data analysis

Cross-functional collaboration

English

Cantonese

Route-to-market

Education

Bachelor's in Marketing

Job description

Ambition, a well-established FMCG company, is seeking a Trade Marketing Manager to drive GT execution and commercial impact.

You will develop GT strategies, manage promotions, work with sales, and lead distributor partnerships to improve coverage and sell-out.

The ideal candidate has 5+ years in FMCG trade marketing, strong collaboration skills, and fluency in English and Cantonese.