Storytelling and narrative lead

Canonical Ltd.; Hongkong; Hybrid; HKD 941,000 - 1,412,000; Full time

Benefits offered by this job

Fully remote

Learning budget (2,000 USD per annum)

Annual holiday leave

Opportunity to travel to sprints

Job summary

Canonical Ltd. is seeking an outstanding storytelling and narrative development lead to lead our content marketing team. This home-based role in the EMEA region will shape our brand voice and performance-driven content strategy.

You will work with cross-functional teams to optimize content for search, AI, and storytelling at scale, while coaching others and driving capacity planning and governance. Fully remote work is supported globally.

Qualifications

• At least 5 years of content or related roles, with 2+ years in a manager or team lead position.
• Proven experience creating authoritative and engaging content; portfolio required.
• Applied GEO and SEO knowledge with relevant tools and content calendars.
• Excellent project management and interpersonal skills with efficient processes.
• Bachelor's degree in marketing, communications or a related discipline.
• Passion for technology and open source; strong problem-solving mindset.
• Attention to detail and adaptability to changing needs.

Responsibilities

• Develop and execute a content strategy aligned with business goals, SEO and brand.
• Manage content calendar end to end with clear process and minimal friction.
• Ensure content quality, consistency and brand alignment across outputs.
• Collaborate with web and growth engineering to optimize content for search and AI.
• Supervise quarterly content planning with content specialists, product and marketing.
• Monitor KPIs and use analytics tools to identify opportunities for improvement.
• Align messaging for integrated campaigns with marketing, product and brand teams.

Skills

Content strategy

SEO

GEO

Project management

Team leadership

Storytelling

Education

Bachelor's degree in marketing, communications or a relevant discipline

Tools

SEO tools

Job description

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder led, profitable and growing.

We are looking for an outstanding storytelling and narrative developmentlead to lead our content marketing team. Canonical has a robust portfolio of open source products and offers support for a wide range of open source technologies. This role is for someone who cares deeply about narrative quality and wants to elevate our brand positioning. It requires process discipline and creative smarts, leadership skills and performance-driven strategy to ensure our content aligns with our business objectives.

The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They would love to gain experience optimizing content processes, coaching others on their narrative skills and building brand authority. They enjoy learning and improving themselves, the team and the organization. They problem solve, get hands-on, experiment, measure and use automation to make daily life easier. To succeed in this role, the candidate must be metrics-driven, highly organized and skilled at team development, capacity planning and cross-functional collaboration.

This role reports to the Director of Communications.

Location: This role is home based in the EMEA region.

What your day will look like

• Develop and execute a content strategy that aligns with our business goals, SEO and brand.
• Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity.
• Ensure content quality, consistency and brand alignment in everything we produce.
• Collaborate with our web and growth engineering teams to optimize content for search and AI engines, building on proven SEO or GEO expertise.
• Supervise quarterly content planning sessions and work closely with content specialists, product management and marketing to optimize content plans.
• Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities.
• Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams.

What we are looking for in you

• At least 5 years of work experience in content or related roles, preferably at technology companies, with 2+ years of experience as a manager or team lead.
• Proven experience creating authoritative and engaging content. Portfolio of written work required.
• Applied knowledge of GEO and SEO, experience with relevant tools and SEO-driven content calendars.
• Excellent project management and interpersonal skills with the ability to create highly efficient processes for content production and reuse.
• Bachelor's degree in marketing, communications or a relevant discipline.
• Someone who is passionate about technology and open source.
• A problem solver: you don’t shy away from taking on challenges and see projects through to completion.
• Attention to detail and appreciation for standards: you value quality and accuracy but can adapt quickly when the need arises.

What we offer you

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.
In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

Fully remote working environment - we've been working remotely since 2004!

Personal learning and development budget of 2,000 USD per annum

Annual holiday leave

Opportunity to travel to new locations to meet colleagues at 'sprints'

About Canonical

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.