Social Media Specialist

Friends of the Earth (HK) Charity Limited; Hong Kong; On-site; HKD 279,000 - 446,000; Full time

Job summary

Friends of the Earth (HK) Charity Limited is seeking a digital marketing professional to plan and execute campaigns, manage social media content, and produce engaging visual content for platforms like Instagram, Facebook, Threads, YouTube, and LinkedIn. You will coordinate with photographers and production partners, track performance, and support SEO optimization.

The role focuses on cross‑team collaboration, content planning, and producing compelling materials in Chinese and English to expand

Qualifications

• University degree in media communications or related disciplines.
• 2–3 years in online journalism, digital creative houses, PR marketing, or communications preferred.
• Strong Chinese and English writing/editing skills.
• Experience with Facebook, IG, Red-note, LinkedIn, YouTube.
• Knowledge of digital marketing best practices and SEO/SEM.

Responsibilities

• Execute digital marketing campaigns and promotional activities.
• Track campaign performance and results.
• Develop social media and content marketing strategies.
• Create short videos and visual content for social platforms.
• Plan content calendars for consistent brand communication.
• Monitor content performance and improve engagement and reach.
• Support basic SEO optimization.
• Coordinate content production, influencers, photographers, and partners.
• Assist in coordinating live-stream campaigns and other marketing activities.

Skills

Social media marketing

Content creation

Video production

Content calendar management

SEO/SEM knowledge

Google Ads

Graphic software

English + Chinese writing

Team collaboration

Education

University degree in media/communications

Tools

Video editing software

Photoshop/Illustrator

Canva/AI tools

Job description

Execute digital marketing campaigns and promotional activities

Execute tracking campaign performance and results

Social Media and Content Marketing

Create short videos and visual content for social platforms, such as Instagram, Facebook, Threads, Youtube & Linkedin

Plan and manage content calendars to maintain consistent brand communication

Monitor content performance and assist in improving engagement and reach

Support basic SEO optimization

Content production and influencer coordination

Coordinate with photographers and production partners for photoshoots

Marketing Projects

Support other marketing initiatives and cross-team projects when required

Assist in coordinating live-stream campaigns and other marketing activities

Requirements

University degree majoring in media communications, digital communications, PR journalism, or other related disciplines

2 - 3 years of working experience in online journalism, digital creative house, PR marketing, or communications is highly preferred

Good command of written Chinese and English. Proficient in writing and editing various types of Chinese and English materials

Experience in using social media platforms such as Facebook, IG, Red-note, Linkedin, and YouTube

Understands the best practices of digital creative & marketing concepts

Proficient in MS Office applications. Knowledge of graphic software such as Video maker, Photoshop, Illustrator, Animations, Canva, AI, and Photoshop, or experience in digital marketing, is an advantage

Knowledge in DIY ad serving tools, Google Ads, and SEO/SEM

A good team player with excellent communication and interpersonal skills

• What's your expected monthly basic salary?

Friends of the Earth (HK)

Charity Ltd.

was established in 1983 and has become a leading environmental advocate in Hong Kong. FoE aims to offer equitable solutions to help create environmentally sustainable public policies, business practices and community lifestyles. Decarbonisation and Green Finance are our key advocacy focus to tackle Climate Change.