Social Community Manager

South China Morning Post SCMP; Hong Kong; On-site; HKD 300,000 - 420,000; Full time

Job summary

South China Morning Post in Hong Kong is seeking a Social Community Manager to drive reader participation and engagement across Meta, X, LinkedIn, YouTube, and emerging platforms. You will manage daily social publishing, write copy, curate schedules, and safeguard brand tone while aligning with newsroom standards.

The role requires 3–5+ years in English-language newsrooms, proven community management and analytics experience, CMS operations, and the ability to collaborate with editors to turn

Qualifications

• 3–5+ years of newsroom experience in an English-language publication.
• Proven experience in social community management and audience engagement.
• Experience with daily social publishing, copy editing, CMS operations.
• Knowledge of platform algorithms, monetization, and policy changes.
• Strong news judgment and ability to explain stories clearly.
• Experience with analytics tools and AI-assisted content tools.
• Excellent written and spoken English; Cantonese or Mandarin a plus.

Responsibilities

• Manage daily social publishing across Meta, X, LinkedIn, YouTube and more.
• Drive reader participation through community management and interactive formats.
• Produce platform-tailored assets and support homepage curation.
• Collaborate with editorial desks to optimize distribution pipelines.
• Track performance data and advise on strategy changes.

Skills

Social media management

Audience engagement

Copywriting

CMS operations

Digital analytics

AI-assisted tools

Editorial collaboration

English writing

Education

Bachelor's degree in Journalism, Media, or related discipline

Tools

CMS platforms

Analytics tools

AI-assisted content tools

Job description

The Data & Digital team distributes the South China Morning Post’s award-winning journalism on platforms and makes targeted recommendations to the newsroom to improve traffic, engagement and subscriptions.

Purpose of the Position:

SCMP is looking for a Social Community Manager to drive reader participation and engagement.

In this role, you will:

• Manage daily social publishing, copywriting, and schedule curation across Meta, X, LinkedIn, YouTube, and emerging channels, safeguarding brand tone and editorial standards
• Drive reader participation and cultivate a highly engaged audience through active community management and interactive formats (such as AMAs, UGC callouts, host-led channels, and niche community groups)
• Produce and optimize platform-tailored assets to maximize reach and engagement, supporting digital teams during breaking news events and homepage curation
• Partner closely with key editorial desks to establish low-friction distribution pipelines and standardized newsroom SOPs to maximize SCMP brand visibility and leverage editorial authority on social platforms
• Track performance metrics and distribution data while staying ahead of platform algorithms, policy changes, and monetization rules to deliver actionable strategy recommendations to the wider newsroom

Skills and Experience that will lead to success:

• Degree holder in Journalism, Media, or related discipline with 3–5+ years of newsroom experience in an English-language publication
• Proven experience in social community management, audience engagement, and cultivating interactive online communities
• Direct experience with daily social publishing, news gathering, copy editing, CMS operations, and real-time social desk operations
• Deep knowledge of platform algorithms, content policies, monetization mechanisms, short-form video formats, and audience behaviors across Meta, X, LinkedIn, and YouTube
• Strong news judgment with the ability to break down complex stories accurately in a fast-paced environment
• Experience with social media publishing systems, digital analytics tools, and AI-assisted content tools
• Proven capability to work collaboratively with cross-functional teams and lead change gracefully across traditional editorial desks
• Excellent written and spoken English skills; Cantonese or Mandarin language skills are a plus

Work location will be at Causeway Bay office.

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