Social Community Manager

South China Morning Post; Hong Kong; On-site; HKD 360,000 - 480,000; Full time

Job summary

South China Morning Post is seeking a Social Community Manager to drive reader participation and engagement. The role is based in Causeway Bay and focuses on growing an active, informed audience across multiple platforms.

You will manage daily social publishing, craft copy, and curate schedules for Meta, X, LinkedIn, YouTube, and emerging channels, while collaborating with editors to optimize distribution and brand visibility.

Qualifications

• Degree in Journalism or related discipline.
• 3–5+ years of newsroom experience in an English-language publication.
• Experience in social community management and audience engagement.

Responsibilities

• Manage daily social publishing, copywriting, and schedule curation across Meta, X, LinkedIn, YouTube, and emerging channels.
• Drive reader participation and cultivate a highly engaged audience through active community management and interactive formats (AMA, UGC callouts, host-led channels, and niche community groups).
• Produce and optimize platform-tailored assets to maximize reach and engagement, supporting digital teams during breaking news events and homepage curation.
• Partner with editorial desks to establish low-friction distribution pipelines and standardized newsroom SOPs to maximize SCMP brand visibility.
• Track performance metrics and distribution data while staying ahead of platform algorithms, policy changes, and monetization rules to deliver actionable strategy recommendations.

Skills

Community management

Audience engagement

Copywriting

Real-time social desk operations

Newsroom experience

Cross-functional collaboration

English language fluency

Video content knowledge

Platform algorithms knowledge

AI-assisted content tools

Education

Bachelor's degree in Journalism or related discipline

Tools

CMS platforms

Social analytics tools

AI-assisted content tools

Job description

About the Team:

The Data & Digital team distributes the South China Morning Post’s award-winning journalism on platforms and makes targeted recommendations to the newsroom to improve traffic, engagement and subscriptions.

Purpose of the Position:

SCMP is looking for a Social Community Manager to drive reader participation and engagement.

In this role, you will:

• Manage daily social publishing, copywriting, and schedule curation across Meta, X, LinkedIn, YouTube, and emerging channels, safeguarding brand tone and editorial standards
• Drive reader participation and cultivate a highly engaged audience through active community management and interactive formats (such as AMAs, UGC callouts, host-led channels, and niche community groups)
• Produce and optimize platform-tailored assets to maximize reach and engagement, supporting digital teams during breaking news events and homepage curation
• Partner closely with key editorial desks to establish low-friction distribution pipelines and standardized newsroom SOPs to maximize SCMP brand visibility and leverage editorial authority on social platforms
• Track performance metrics and distribution data while staying ahead of platform algorithms, policy changes, and monetization rules to deliver actionable strategy recommendations to the wider newsroom

Skills and Experience that will lead to success:

• Degree holder in Journalism, Media, or related discipline with 3–5+ years of newsroom experience in an English-language publication
• Proven experience in social community management, audience engagement, and cultivating interactive online communities
• Direct experience with daily social publishing, news gathering, copy editing, CMS operations, and real-time social desk operations
• Deep knowledge of platform algorithms, content policies, monetization mechanisms, short-form video formats, and audience behaviors across Meta, X, LinkedIn, and YouTube
• Strong news judgment with the ability to break down complex stories accurately in a fast-paced environment
• Experience with social media publishing systems, digital analytics tools, and AI-assisted content tools
• Proven capability to work collaboratively with cross-functional teams and lead change gracefully across traditional editorial desks
• Excellent written and spoken English skills; Cantonese or Mandarin language skills are a plus

Work location will be at Causeway Bay office.

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