Senior Marketing Executive

Skin Need; Hong Kong; On-site; HKD 180,000 - 240,000; Full time

Benefits offered by this job

Medical benefits

Year-end bonus

Five-day work week

Job summary

Beaumonde International Limited, home of Skin Need, seeks a Marketing Executive to strengthen brand presence across digital, retail and e-commerce channels. You will craft customer-focused content, coordinate campaigns from planning to delivery, and brief designers and creators for effective assets.

You will work with a young, creative team across marketing, product development, design and sales, ensuring campaigns align with brand voice and visual direction.

Qualifications

• Excellent written Traditional Chinese with professional and lifestyle tones
• Good written and spoken English
• Genuine interest in skincare, beauty and customer-centred communication
• Strong understanding of minimalistic beauty branding and visual presentation
• Ability to translate ideas into detailed, organised creative briefs
• Comfortable using Canva to prepare moodboards, references and draft layouts
• Professional graphic-design skills not required but strong visual judgement essential

Responsibilities

• Plan and execute Skin Need’s marketing calendar
• Develop 360 campaigns for product launches, promotions and events
• Translate business objectives into campaign plans and deliverables
• Strengthen Skin Need’s positioning and customer communication
• Coordinate with product development, design, sales and external collaborators
• Create customer-focused content on skincare knowledge, products and routines
• Write and edit Traditional Chinese and English content for social media, ads, websites, eDMs and retail materials
• Develop content calendars based on marketing priorities
• Review content and ensure accuracy of product and skincare claims
• Turn objectives into actionable creative briefs and coordinate with designers

Skills

Traditional Chinese writing

English writing

Content creation

Campaign planning

Education

Bachelor’s degree in marketing, communications, journalism or related

Tools

Canva

Meta Ads Manager

Google Ads

Google Analytics

Job description

360 marketing development and execution for Skin Need

Areas include social media content creation, SEO, Meta and Google Advertising, PR and brand collaborations, founder marketing, o-to-o campaign development, CRM strategy and execution involvement

Role led by an Assistant Marketing Manager and supported by Junior Marketing Executive, working closely with Art Director, Design Team, and Retail Team

Paid social advertising, SEO, CRM material creation experience is a strong advantage

Five-day work week, medical benefits and year-end bonus

About Us

Beaumonde International Limited is a Hong Kong skincare manufacturing and brand-development company. Our portfolio of independent beauty brands includes Skin Need, Woke Up Like This, Skin Vitals and BYOB.

This position will have a primary day-to-day focus on Skin Need, while supporting our other brands according to campaign schedules and business priorities.

You will join a young and creative team across marketing, product development, design and sales. The role offers hands-on involvement in 360 brand building, product launches, campaign development, content creation, CRM and digital advertising.

About the Role

As our Marketing Executive, you will help strengthen Skin Need’s brand presence and customer engagement across digital, retail and e-commerce channels.

You will develop marketing ideas, write customer-focused content and coordinate campaigns from planning through to delivery. You will also turn campaign objectives into organised, actionable briefs for designers, photographers, videographers and other collaborators.

You do not need to be a professional graphic designer. However, you should have a strong sense of minimalistic beauty aesthetics and be able to use Canva to prepare moodboards, visual references, draft layouts and concrete creative briefs.

The ideal candidate will also understand digital advertising and have experience placing or supporting paid campaigns through Meta Ads Manager or similar platforms.

Key Responsibilities

Skin Need Brand Marketing

Chief support on the planning and execution of Skin Need’s marketing calendar

Develop 360 campaigns for product launches, seasonal moments, promotions, events and brand collaborations

Translate business objectives into clear campaign plans, timelines, channels and deliverables

Help strengthen Skin Need’s positioning, brand identity and customer communication

Ensure that campaigns remain consistent with the brand’s visual direction and tone of voice

Coordinate with product development, design, sales and external collaborators

Monitor project progress and ensure that deliverables are completed accurately and on time

Support other company brands when required by campaign schedules and business priorities

Content Development and Copywriting

Create customer-focused content covering skincare knowledge, products, routines and services

Work with product development and marketing teams to turn technical information into clear and engaging communication

Write and edit Traditional Chinese and English content for social media, advertisements, websites, eDMs, product pages and retail materials

Adapt content for different audiences, platforms and stages of the customer journey

Develop content calendars based on Skin Need’s marketing priorities

Research beauty trends, customer interests and competitor activity

Review existing content and recommend improvements

Ensure that product, ingredient and skincare claims use only approved information

Creative Direction and Briefing

Apply a strong understanding of minimalistic beauty aesthetics and visual communication

Turn marketing objectives and content ideas into specific, actionable creative briefs

Use Canva to prepare moodboards, visual references, draft layouts and simple mock-ups

Clearly define the audience, key message, content hierarchy, format, dimensions, placement, call to action and deadline for each asset

Brief and coordinate with designers, photographers, videographers and content creators

Provide clear and constructive feedback during the creative-development process

Review creative materials for accuracy, visual consistency and suitability for each platform

Organise campaign information, references and final assets for efficient team handover

Digital Advertising

Support the planning, placement and monitoring of paid social campaigns, particularly through Meta Ads Manager

Recommend suitable campaign objectives, audiences, formats and placements

Prepare advertising briefs with clear messages, copy variations, calls to action and asset requirements

Assist with campaign setup, targeting, scheduling and budget allocation

Prepare creative and copy variations for A/B testing

Monitor results and recommend improvements to the creative, audience, placement or budget

Prepare concise reports covering spend, reach, traffic, conversions and campaign learnings

Coordinate with external advertising partners when specialist support is needed

Requirements

Excellent written Traditional Chinese, with the ability to write in both professional and lifestyle tones

Good written and spoken English

Genuine interest in skincare, beauty and customer-centred communication

Strong understanding of minimalistic beauty branding and visual presentation

Ability to translate ideas into detailed, organised and practical creative briefs

Comfortable using Canva to prepare moodboards, references and draft layouts

Professional graphic-design skills are not required, but strong visual judgement is essential

Strong attention to detail and commitment to communication accuracy

Able to manage multiple projects and deadlines in a fast-paced environment

Able to work independently and take ownership of timelines, deliverables and follow-up

Comfortable collaborating with marketing, product development, design and sales teams

Bachelor’s degree in marketing, communications, journalism or a related discipline

Preferred Experience

Three to five years of relevant experience in marketing, content development or copywriting

Experience in skincare, beauty, wellness, lifestyle, retail or e-commerce

Experience developing content calendars and integrated marketing campaigns

Experience preparing briefs and coordinating with creative professionals

Hands-on experience with Meta Ads Manager, including campaign setup, targeting and placements

Familiarity with Google Ads, Google Analytics, SEO, email marketing or e-commerce platforms is an advantage

Basic photo or short-form video editing skills are welcome but not essential

Job type: Full-time
Working schedule: Five-day work week

Medical benefits

Beauty and skincare benefits

Year-end bonus

Hands-on experience in brand building and product launches

Opportunities to contribute to Skin Need’s continued development

Exposure to other emerging beauty brands within the company portfolio

Company Overview

Beaumonde International Limited is a skincare manufacturing and brand-development company and the home of Skin Need, alongside Woke Up Like This, Skin Vitals and BYOB.

Our team is passionate about beauty, creativity and personal wellbeing. We welcome candidates who value ownership, collaboration, professional development and a healthy work-life balance.