Senior Executive - E-Commerce, Digital Experience and Webmaster

Langham Hospitality Group; Hong Kong; On-site; HKD 300,000 - 470,000; Full time

Job summary

Langham Hospitality Group is seeking an energetic digital platform administrator to oversee the Group’s websites and booking engine. You will maintain content quality, support publishing, and collaborate with corporate teams to implement updates across properties.

The role involves applying AI-driven content practices, SEO initiatives, and analytics to enhance site performance and drive online revenue while ensuring bilingual English and Chinese communications.

Qualifications

• Bachelor's degree in Marketing, E‑Commerce or related field.
• Experience in E‑Commerce or digital marketing.
• Knowledge of content management strategy and web publishing tools.
• AI for content generation is preferred.
• Strong written and spoken English and Chinese.

Responsibilities

• Administrate the digital platforms for the Group, ensuring content consistency across websites and booking engine.
• Support day-to-day website maintenance, content updates, booking engine, and development including edit, proofread and improve content created by properties and content authors.
• Use AI technology to transform website operations, maximise efficiency and strengthen brand standardisation across LHG digital platforms.
• Work closely with LHG corporate departments to support required website updates and additions related to their respective departments.
• Support new hotels onboarding on setting up online channels, website and booking engine.
• Support the Manager - E-Commerce, Digital Experience & Webmaster on developing and maintaining website content guideline.
• Support in trainings to empower property users in various digital platforms.
• Conduct website analytics and reports for monitoring and website’s efficiency enhancement.
• Support ongoing website optimisation with SEO and GEO initiatives with a shared goal to drive website organic traffic and AI visibility.
• Support the Manager - E-Commerce, Digital Experience & Webmaster as the product owner of websites and booking engine under LHG portfolio and responsible for raising features to enhance digital experience and production.
• Report vendor performance and support collaboration framework, including SLA, SOP.
• Support online global sales campaigns and ongoing promotional initiatives to drive online revenue to LHG.com
• Assist with other duties as assigned by department head and line manager

Skills

Content management

SEO

Web analytics

Digital marketing

Bilingual EN/CN

Education

Bachelor's degree in Marketing, E‑Commerce or related

Tools

Adobe Analytics

Google Analytics

CMS tools

HTML/CSS basics

Job description

A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group (LHG) comprises a family of distinctive brands, including The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop and Ying'nFlo. With over 40 hotels and residences in operation or development, LHG has a global footprint that extends across Asia, Europe, North America, Australasia and the Middle East.

Key responsibilities:

• Administrate the digital platforms for the Group, ensuring consistency across all websites and booking engine in terms of content, user experience and operation efficiency, compliance with law
• Support day-to-day website maintenance, content update, booking engine, and development including edit, proofread and improve content created by properties and content authors
• Use AI technology to transform website operations, maximise efficiency and strengthen brand standardisation across LHG digital platforms.
• Work closely with LHG corporate departments to support required website updates and additions related to their respective departments
• Support new hotels onboarding on setting up online channels, website and booking engine
• Support the Manager - E-Commerce, Digital Experience & Webmaster on developing and maintaining website content guideline
• Support in trainings to empower property users in various digital platforms
• Conduct website analytics and reports for monitoring and website’s efficiency enhancement
• Support ongoing website optimisation with SEO and GEO initiatives with a shared goal to drive website organic traffic and AI visibility
• Support the Manager - E-Commerce, Digital Experience & Webmaster as the product owner of websites and booking engine under LHG portfolio and responsible for raising features to enhance digital experience and production.
• Report vendor performance and support collaboration framework, including SLA, SOP
• Support online global sales campaigns and ongoing promotional initiatives to drive online revenue to LHG.com
• Assist with other duties as assigned by department head and line manager

Requirements:

• Bachelor's degree or equivalent in Marketing, E-Commerce or related subjects
• Working experience in E-Commerce or digital marketing
• Knowledge and hands-on experience content management strategy and systems, common web programming languages and other web development and publishing tools will be a definite asset
• AI project and content generation experience is preferred and will be considered an advantage
• Polished interpersonal and communication skills
• Independent, detailed-oriented and demonstrate a can-do spirit
• Excellent skills in written and verbal communications, along with strong abilities with all MS Office applications, particularly Excel
• A committed team player, responsible, self-driven individual with confident and outgoing personality
• Good command of English and Chinese, and Mandarin
• Outstanding attention to detail
• Knowledge of SEO / GEO, website traffic metrics and analytics tool (Adobe Analytics/Google Analytics) is an advantage
• Knowledge of generative AI usage for content generation is an advantage

For more information about Langham Hospitality Group, please visit: http://www.langhamhospitalitygroup.com/