Senior Executive, Content Development

AP001 Edelman Public Relations Worldwide (HK) Limited; Hong Kong; On-site; HKD 360,000 - 480,000; Full time

Job summary

Edelman is a leading global communications firm seeking a Senior Content Account Executive with strong writing and content development skills to manage client accounts in Hong Kong. The role combines creating native English content across formats with deep understanding of client business, products and markets, and translating that into effective media relations and counsel.

The ideal candidate will have 3-5 years in journalism, content, research or PR, strong strategic thinking, and excellent

Qualifications

• Bachelor degree or above.
• 3-5 years working experience in journalism, content, research or public relations.
• Strong strategic thinking and problem solving skills.
• Good English language skills; Chinese is a bonus.

Responsibilities

• Account/Client Management: foster strong client communication with an outgoing and flexible approach.
• Content: craft press releases, media bylines, blogs, research reports, social media posts and related content.
• Planning: assist with retainer and project planning.

Skills

Writing & content development

Media relations

Strategic thinking

Problem solving

Team player

English proficiency

Chinese (bonus)

Education

Bachelor degree or above

Job description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

A senior content account executive specializing in content must have high-level capability for writing and developing native English short and long-form multiformat content for multiple channels/media. They must combine this with comprehensive level of understanding of the accounts they work on – their business, products, markets, personnel, outside influencers, etc. They need to succinctly convey this knowledge to the media and client team members. They must also have a solid grasp of all traditional public relations tools and be able to recommend a variety of strategies and tactics to their clients. They must be able to work effectively and provide sound counsel with lower levels of client contacts.

Responsibilities

• Account/Client Management: Demonstrate understanding of key client information, fostering good client communication with an outgoing and flexible approach
• Content: Understands trends in supported industries; excels in crafting press releases, media bylines, blog/opinion articles, research reports, social media posts, video/visual content outlines, media briefing books, internal newsletters, etc.
• Planning: Assists with retainer and project planning

Requirements

• Bachelor degree or above;
• Relevant 3-5 year of working experience in journalism, content, research or public relations, experience in managing and executing editorial/content/ PR and marketing communications projects and campaigns;
• Strong strategic thinking and problem solving skills;
• Good anti-pressure ability Team player and high English language skillset, Chinese is a bonus

We are dedicated to building a diverse, inclusive, and authentic workplace,

Diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected. We are one global team, over 6,000 strong across 60 offices, grounded by our shared values.

We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum. Since Dan Edelman founded the firm in 1952, we have remained an independent, family-run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other.

We are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration. Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe.

The relentless pursuit of excellence The freedom to be constantly curious The courage to do the right thing The commitment to positively impact society. We grow our people We invite and celebrate differences Our reputation is our brand We’re global, yet local We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry. Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated. At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business.