Senior Designer

PancakeSwap LP; Hong Kong; On-site; HKD 700,000 - 1,100,000; Full time

Job summary

PancakeSwap LP in Hong Kong seeks a Senior Designer to own how the product, brand and marketing look, feel and convert across product, brand and campaigns.

You will shape UX for swaps, liquidity tools, and new trading products, working with data to prove impact and driving a unified brand across multiple chains and languages.

Qualifications

• 5+ years in product design, with 2+ years in leadership.
• Shipped work on high-traffic consumer product with measurable impact.
• Comfortable with data: define funnels, read dashboards and run A/B tests.
• Strong visual and brand craft, including identity and motion design.
• Hands-on in Figma; built or maintained a design system used by engineers.
• Hands-on DeFi user with experience swapping liquidity across wallets and chains.
• Fluent English; able to work async with a distributed team across Asia time zones.

Responsibilities

• Own UX/UI for core flows: swap, add/remove liquidity, Infinity pools, farms, staking and trading products.
• Map funnels with Data and Engineering: wallet connect → quote → approve → swap success; LP deposit → position management.
• Diagnose drop-off and failed transactions; design and ship fixes.
• Run A/B tests and usability tests with a hypothesis, a metric and a readout.
• Design for two user groups: retail traders on mobile and professional LPs with dense information.
• Own PancakeSwap brand: identity, illustration, motion, tone and the bunny/kitchen character world.
• Build and maintain one design system used by product and marketing across 10+ chains and languages.
• Partner with content, community, partnerships and product marketing for launch assets and campaigns.

Skills

Product design

Design leadership

Data-driven design

Brand & visual design

Figma

Tools

Figma

Design systems

HTML/CSS/React (prototyping)

Job description

We are hiring one Senior Designer to own how PancakeSwap looks, feels and converts — across product, brand and marketing — and to prove it with data.

About PancakeSwap and why this role now

PancakeSwap is one of the largest DEXs by volume, live on 10+ chains with BNB Chain as its home. In June 2025 it processed $325B in a single month, with 7.4M unique users in Q2 2025 and $1.8T+ lifetime volume (The Defiant).

At that scale, small UX changes move real money. A 1-point lift in swap completion, or one fewer failed transaction per thousand, is worth more than most new features.

We need this role now for three reasons:

• Product surface keeps growing. Infinity (hooks, CLAMM, LBAMM), multichain, new trading products and LP incentive changes all need clear UX for traders and LPs.
• Design is not yet measured. We ship screens, but we do not consistently track whether they improve conversion, retention or error rates.
• Marketing needs a design partner. Our content and campaigns team needs fast, on-brand creative at a steady weekly cadence.

Responsibilities

• Own UX/UI for core flows: swap, add/remove liquidity, Infinity pools and hooks, farms, staking and new trading products on website and App
• Map and instrument key funnels with Data and Engineering: wallet connect → quote → approve → swap success; LP deposit → position management.
• Diagnose drop-off and failed transactions with on-chain and front-end data, then design and ship fixes.
• Run A/B tests and usability tests; every major redesign ships with a hypothesis, a metric and a readout.
• Design for two very different users: retail traders on mobile, and professional LPs who need dense information.

2. Brand and design system (about 20%)

• Own the PancakeSwap brand: identity, illustration, motion, tone, and the bunny/kitchen character world.
• Build and maintain one design system (Figma + code components with Engineering) used by product and marketing.
• Keep brand consistent across 10+ chains, partner co-branding and multiple languages (English, Chinese and others).

3. Marketing creative (about 20%)

• Be the design partner for content, community, KOL, partnership and product marketing.
• Set up a request intake, templates and turnaround SLAs so routine assets do not need custom design each time.
• Produce launch assets, social and Binance Square creative, event and conference visuals, and data visuals for reports.
• Track which creative performs (engagement, click-through, conversion per linked post) and feed it back into templates.

4. Team and process (about 10%)

• Hire and manage designers and freelancers; set quality bar and review rituals.
• Use AI design tools to raise output per designer, and document what works.
• Report design impact to the CEO monthly, with numbers.

Requirements

Must have

• 5+ years in product design, including 2+ years leading design (people or a full design function).
• Shipped work on a high-traffic consumer product, where you can show the metric your design moved.
• Comfortable with data: you can define a funnel, read a dashboard, and design an A/B test with Data and Engineering.
• Strong visual and brand craft, not only UX: identity, illustration direction, motion and marketing creative.
• Hands‑on in Figma; built or maintained a design system used by engineers.
• Hands‑on DeFi user: you have swapped, provided liquidity and used multiple wallets and chains yourself.
• Fluent English; able to work async with a distributed team across Asia time zones.

Nice to have

• Experience at a DEX, wallet, exchange or other high‑frequency trading product.
• Understanding of AMM and concentrated‑liquidity concepts (ranges, impermanent loss, fees) and how to explain them simply.
• Mandarin, or experience designing for Chinese‑speaking users.
• Front‑end skills (HTML/CSS/React) to prototype or ship small changes.
• Experience using AI tools to scale design output.