Senior Customer Marketing Manager – FMCG Activation

DFI Retail Group; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

DFI Retail Group is seeking a seasoned Category Marketing Manager in Hong Kong to drive integrated marketing planning and customer activation across ATL and in-store channels. You will craft consumer-centric messaging, collaborate with merchandising, operations, CRM, and e-commerce, and lead promotional and event initiatives to strengthen branding and business performance.

The ideal candidate has 7+ years in FMCG or retail, strong stakeholder management, and excellent English/Chinese

Qualifications

• Bachelor's degree in Marketing/ Business Administration or related disciplines.
• Minimum 7 years of marketing experience in customer marketing / product management.
• Experience in FMCG or retail industry is an absolute advantage.
• Strong in stakeholder management with excellent communication and interpersonal skills.
• Creative, adaptable with high learning agility.
• Good at storytelling and project management.
• Well-organized and able to work in a fast-paced organisation.
• Proficient in English and Chinese, spoken and written.

Responsibilities

• Drive integrated marketing plans and activation across channels to support category strategy.
• Develop consumer-centric messaging and campaigns aligned with shopper missions.
• Collaborate with cross-functional teams including merchandising, ops, CRM and e-commerce.
• Lead promotions and event calendars to create engaging customer experiences.
• Monitor performance and adjust communications to strengthen branding and business results.
• Mentor junior team members in category management best practices.

Skills

Stakeholder management

Storytelling

Project management

Communication

Interpersonal skills

Bilingual English/Chinese

Education

Bachelor's degree in Marketing/Business Administration or related disciplines

Job description

DFI Retail Group is seeking a seasoned Category Marketing Manager in Hong Kong to drive integrated marketing planning and customer activation across ATL and in-store channels. You will craft consumer-centric messaging, collaborate with merchandising, operations, CRM, and e-commerce, and lead promotional and event initiatives to strengthen branding and business performance.

The ideal candidate has 7+ years in FMCG or retail, strong stakeholder management, and excellent English/Chinese