Regional FMCG Brand Strategy Lead for Growth & Launch

Charterhouse Limited; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Charterhouse Limited is seeking a Regional Senior Brand Manager to lead strategic development, commercial growth, and end-to-end execution of our world-class consumer portfolio across markets. You will champion brand strategy, integrated campaigns, and new product launches, coordinating with Supply Chain, Trade Marketing, Commercial, and Regulatory teams.

The ideal candidate has 10–15 years of proven FMCG brand management experience in a multinational environment, strong P&L and budgeting

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 10-15 years of proven brand management experience within a leading MNC FMCG.
• Strong understanding of P&L management, pricing strategies, forecasting, and commercial trade dynamics.
• Expert ability to translate market data into actionable business recommendations.
• Exceptional project management and cross-functional leadership in a matrix organization.

Responsibilities

• Lead end-to-end brand plans and 360° campaigns across ATL/BTL/digital.
• Direct multi-market product launches with cross-functional teams.
• Manage brand budgets and P&L performance with ROI tracking.
• Collaborate with agencies and regional/global leadership for execution.
• Translate market data into actionable business recommendations.

Skills

Brand strategy

Campaign management

P&L management

Budgeting

Cross-functional leadership

Data-driven decision making

Education

Bachelor's degree in Marketing / Business Administration

Job description

Charterhouse Limited is seeking a Regional Senior Brand Manager to lead strategic development, commercial growth, and end-to-end execution of our world-class consumer portfolio across markets. You will champion brand strategy, integrated campaigns, and new product launches, coordinating with Supply Chain, Trade Marketing, Commercial, and Regulatory teams.

The ideal candidate has 10–15 years of proven FMCG brand management experience in a multinational environment, strong P&L and budgeting