Product Innovation Designer

Li & Fung; Hong Kong; On-site; HKD 420,000 - 700,000; Full time

Job summary

Meiyume in Hong Kong invites curious designers to shape future beauty packaging, accessories, bags, pouches, and lifestyle products. You will work with design, sourcing, development, and innovation teams to transform consumer insights into meaningful product concepts for partners and brands.

You bring consumer empathy, a strong aesthetic sense, and a passion for AI-assisted design to explore materials, finishes, and experiences.

Qualifications

• Consumer insights drive product concepts.
• Experience with beauty packaging is a plus.

Responsibilities

• Create innovative product concepts for beauty packaging, accessories, bags, pouches, and lifestyle products.
• Translate consumer insights and market opportunities into distinctive, commercially viable concepts.
• Collaborate with cross-functional teams to refine ideas and translate concepts into feasible solutions.
• Explore materials, finishes, constructions, colors, forms, and sensory experiences to enhance product solutions.
• Leverage AI and digital tools to speed up trend research, concept generation, visualization, storytelling, and discovery.
• Develop and communicate ideas through sketches, mood boards, renderings, prototypes, and presentations.
• Support cross-functional collaboration across design, sourcing, development, engineering, and commercial teams.
• Question assumptions and bring fresh perspectives to creative and business challenges.

Skills

Consumer empathy

Product intelligence

Innovative thinking

Strong aesthetic sense

Technology & AI curiosity

Excellent idea communication

Open-minded & collaborative

Learning agility

Commercial awareness

Passion for beauty & lifestyle

Education

Background in Industrial Design

Background in Product Design

Background in Fashion Accessories Design

Packaging Design experience

Tools

3D visualization

Rapid prototyping

AI video generation

AI editing tools

AI-assisted design tools (ChatGPT, Copilot, Gemini, etc.)

Job description

We pride ourselves in being at the forefront of Innovation when it comes to creating bespoke beauty solutions for our partners. If you want to transform and make waves in the beauty industry, and are looking for a company that is Innovative, Exciting, and Results Oriented with excellent Team Spirit, join us at Meiyume! Let us Empower Beauty for A Sustainable Future, together. We are looking for curious, forward-thinking, and consumer-focused designers to help create the next generation of beauty packaging, accessories, bags, pouches, and lifestyle products. This role goes beyond creating beautiful products. We are seeking designers who combine creativity, product intuition, consumer empathy, and technology curiosity to uncover emerging opportunities and transform ideas into meaningful product experiences. You will work in a highly collaborative environment alongside design, sourcing, development, commercial, and innovation teams to imagine what is next for consumers, brands, and the beauty industry.

Key Responsibilities

• Create Innovative Product Concepts: Generate fresh, meaningful ideas for beauty packaging, accessories, bags, pouches, and lifestyle products that delight consumers and strengthen brand experiences.
• Understand Consumers: Explore consumer behaviors, aspirations, unmet needs, and emerging cultural shifts to identify opportunities for product innovation.
• Translate Insights into Products: Transform brand strategies, consumer insights, and market opportunities into relevant, distinctive, and commercially viable product concepts.
• Explore Materials & Product Experiences: Experiment with materials, finishes, constructions, colors, forms, and sensory experiences to create compelling product solutions.
• Leverage AI & Emerging Technologies: Utilize AI tools and digital technologies to enhance trend research, concept generation, visualization, storytelling, and innovation discovery. Continuously explore new ways technology can accelerate creativity and uncover opportunities.
• Develop & Communicate Ideas: Bring concepts to life through sketches, mood boards, renderings, mock-ups, prototypes, storytelling, and presentations.
• Collaborate Across Functions: Partner closely with design, sourcing, product development, engineering, and commercial teams to refine ideas and translate concepts into feasible solutions.
• Challenge Conventional Thinking: Be willing to question assumptions, explore alternative approaches, and bring fresh perspectives to both creative and business challenges.

Qualifications & Competencies

• Consumer Empathy: You are naturally curious about people's needs, habits, frustrations, and aspirations. You understand that great products begin with understanding the people who use them.
• Product Intelligence: You are fascinated by products, how they function, how they are made, and why consumers connect with them. You think beyond aesthetics and consider usability, desirability, feasibility, and value.
• Innovative Thinking: You enjoy exploring new territories, connecting ideas from different industries, and identifying opportunities others may overlook.
• Strong Aesthetic Sense: You possess a refined eye for color, proportion, materials, texture, detail, and visual storytelling.
• Technology & AI Curiosity: You embrace emerging technologies and are excited by the role AI can play in the creative process. You actively explore new tools and ways of working to enhance creativity, accelerate exploration, and unlock new possibilities.
• Excellent Idea Communication: You can clearly communicate concepts and creative thinking through sketches, mood boards, presentations, digital visualizations, prototypes, or any medium that effectively brings ideas to life.
• Open-Minded & Collaborative: You enjoy sharing ideas, learning from others, embracing feedback, and working across diverse disciplines and cultures.
• Learning Agility: You are a continuous learner who embraces change, seeks new knowledge, and adapts quickly in a fast-evolving creative and consumer landscape.
• Commercial Awareness: You understand that successful design balances consumer desirability, brand relevance, manufacturing feasibility, sustainability, and business value.
• Passion for Beauty & Lifestyle: You have a genuine interest in beauty, fashion, accessories, lifestyle products, culture, and emerging consumer trends.

Preferred Qualifications

• Background in Industrial Design, Product Design, Fashion Accessories Design, Packaging Design, or related disciplines
• Experience in beauty packaging, cosmetics, personal care, fashion accessories, handbags, or consumer products
• Experience with 3D visualization
• Experience in Rapid Prototyping
• Experience with AI video generation and editing
• Understanding of materials, manufacturing processes, product construction, or product development
• Experience using AI-assisted creative tools such as ChatGPT, Copilot, Gemini, Midjourney, Firefly, Runway, or similar platforms
• Interest in sustainability, circular design, and responsible material innovation
• Experience working in cross-functional or multicultural teams

As an equal opportunity employer, we shall consider all applicants regardless of gender, age, religion, marital status, race, sexual orientation, disability, disease, pregnancy, or trade union and/or political affiliation, and disregard all factors deemed inappropriate by local law and the International Labor Organization’s Declaration on Fundamental Principles and Rights at Work.

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At Meiyume, we are creators and innovators providing solutions in fragrance, skincare, colour cosmetics, hair care and oral care for world class brands, retailers and direct marketers. We offer a full range of beauty solutions, including design, engineering, formulation, filling, packaging, manufacturing, quality control, logistics, static and interactive point-of-sale display plus smart, retail responsive data analytics. Meiyume is a member of the Fung Group and aims to empower beauty for a sustainable future.