Newsroom Analytics & Insights Analyst

South China Morning Post Publishers Ltd; Hong Kong; On-site; HKD 480,000 - 640,000; Full time

Job summary

South China Morning Post Publishers Ltd is seeking an Editorial Insights Analyst to help our newsroom understand what drives reader engagement. You will work with desks, product, data and audience teams to translate data into actionable newsroom decisions.

You will use AI and data tools to answer desk questions, explain results in plain English, and guide editors on how to act on them. This role requires strong editorial instincts, attention to detail, and excellent English communication.

Qualifications

• At least two years in an editorial, content marketing or paid content role with hands-on tasks.
• Passion for journalism and sense of what makes a story work for readers.
• Analytical mindset; question results and seek evidence.

Responsibilities

• Answer newsroom questions and suggest next steps.
• Analyze a desk's coverage to understand reader response and plan next moves.
• In advance of big events, show editors what worked before and what to plan.
• Send pre-reads before desk meetings and follow up with recaps.
• Check data for weekly audience briefing and draft its summary.
• Compare our coverage with competitors to identify new approaches.
• Explain findings in plain language and create helpful explainers.
• Track changes as desks implement recommendations.

Skills

Editorial experience

Analytical mindset

Attention to detail

English fluency

Plain language communication

Curiosity

Editors collaboration

Tools

SQL

Analytics tools

Job description

South China Morning Post Publishers Ltd is seeking an Editorial Insights Analyst to help our newsroom understand what drives reader engagement. You will work with desks, product, data and audience teams to translate data into actionable newsroom decisions.

You will use AI and data tools to answer desk questions, explain results in plain English, and guide editors on how to act on them. This role requires strong editorial instincts, attention to detail, and excellent English communication.