Marketing & Communications Lead - Strategy & Growth

Lincoln; Hong Kong; On-site; HKD 1,200,000 - 1,600,000; Full time

Job summary

Lincoln in Hong Kong seeks a Marketing & Communications Head to own and drive its marketing and communications agenda. The role blends strategy, content creation, and digital initiatives across multiple teams to build a cohesive roadmap.

You will lead high-impact campaigns, refine messaging for diverse audiences, and ensure consistent tone across all channels. Strong English and French, and hands-on leadership, are essential.

Qualifications

• 10+ years of experience in marketing, communications or digital marketing, ideally in a B2B environment.
• Excellent written and spoken English and French.
• Strong content creation and copywriting skills for diverse audiences.

Responsibilities

• Define and drive the overall communication strategy and editorial roadmap, translating business priorities into a clear communication plan.
• Own communication across online and offline channels, including LinkedIn, social media, newsletters, website, email campaigns and publications.
• Create engaging content adapted to different audiences, formats and channels.
• Ensure consistency, quality and tone across all external communications.
• Produce high-quality corporate content, including press releases, executive communications and speeches for senior-level engagements.
• Coordinate communication needs across internal teams and act as a key link between stakeholders.
• Develop digital marketing initiatives to strengthen visibility, engagement and audience development.
• Monitor performance and use data to continuously optimize communication and marketing activities.
• Contribute to SEO and website visibility.
• Identify and develop advertising and communication opportunities that can generate additional revenue.
• Manage multiple communication projects from concept through execution.
• Stay connected to market trends to identify new ideas and formats.

Skills

Communication strategy

Content creation

Digital marketing

Project management

Bilingual English/French

Stakeholder management

Tools

Adobe Creative Suite

CRM tools

SEO tools

Web analytics

Job description

Lincoln in Hong Kong seeks a Marketing & Communications Head to own and drive its marketing and communications agenda. The role blends strategy, content creation, and digital initiatives across multiple teams to build a cohesive roadmap.

You will lead high-impact campaigns, refine messaging for diverse audiences, and ensure consistent tone across all channels. Strong English and French, and hands-on leadership, are essential.