Manager, Digital Performance

HTK; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

The Club, The Club, an HKT Digital Ventures arm, is seeking a Manager of Digital Growth to drive performance across owned, organic and paid channels in Hong Kong. You will lead analytics-led growth initiatives using tools like Adobe Suite, Google Analytics, Data Studio, and SEO/GEO/ASO strategies to optimize funnels and personalization.

You will collaborate with internal teams and external partners to design experiments, measure KPIs, and deliver data-driven growth tactics that maximize ROI and

Qualifications

• 8+ years in digital analytics, growth, transformation or product management.
• Strong proficiency in Adobe Suite and HTML.
• Excellent knowledge of Google Analytics, Data Studio, Magento, and SNS ads.
• Proven track record leading digital growth campaigns.
• Strong data storytelling and stakeholder collaboration.

Responsibilities

• Lead digital performance across owned, organic and paid channels.
• Oversee organic growth engines: Direct Traffic, SEO, GEO, ASO, Referrals.
• Define growth formulas and experiments for sustainable growth.
• Collaborate with channel managers to align acquisition and retention.
• Serve as main contact for stakeholders in growth campaigns and MarTech projects.

Skills

Digital analytics

Adobe Suite

HTML knowledge

Google Analytics

Google Data Studio

SEO

GEO

ASO

SEM

Social advertising

Display advertising

Programmatic

A/B testing

Data storytelling

Communication

Tools

Adobe Target

Adobe Analytics

Adobe Campaign Standard

Adobe Experience Manager

Magento

Campaign Manager

Job description

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Manager, Digital Performance

About The Job

The Club, an HKT Digital Ventures arm, is an integrated loyalty and digital commerce online platform. Its services include e-commerce, travel, insurance and charitable contributions. The Club members can earnClubpointson their spending at The Club, designated HKT services and merchant partners to redeem rewards and privileges. To learn more, visit www.theclub.com.hk .

HKT Digital Ventures builds a growth model with an integrated digital ecosystemconsistingof business verticals ranging from e-Commerce, insurance, digital health, travelto FinTech services. Leveraged by high profiling loyalty program and big data of high future visibility, we runa very successfuland promising digital ecosystem in Hong Kong.

As a Manager of Digital Growth team inDigital Ventures, you will report toAVP, Digital Growth, managing owned (i.e. eDM, App Push & MMS), organic (i.e. SEO & GEO) ,paid (i.e. SEM, Social, Display and Programmatic Campaigns) funnels & UX personalization for all The Club's digital properties and business objectives.

The role

Lead the digital performance to its fullest through smart utilizations of AI-powered analytics tools, include but not limited to Adobe Suite

Orchestrate the directions and operations of different organic growth engines, namely,Direct Traffics,SEO,GEO,ASO, Referralsand etc.

Construct and definesuccessfulformulasto realize sustainable growth automationandpleasant personalized digital experiences through repeated trials & errors

Be the expert of ourmember personaswith the goal ofcultivatinga unique, engaging andrecurringdigital ecosystem

Oversee the setups & the operations ofcutting-edgedigital tools and technologies to maximize ROIs, enhance service levels and erect comparative advantages

Design, develop and execute experiments to test the growth framework through end-to-end concept, analysis and pilot testing for commercialization

Define metrics, measure performance, monitor KPIs and derive actionable insights through analytics tools (e.g. Google Analytics, Campaign Manager, Google Data Studio etc.) to promote a shared understanding of digital performance strategy

Work close with paid & owned channel managers tosynergizeall growth initiatives, fromacquisitionto retention,co-crafting world class best practices

Serve as the key contact pointfor bothinternal and external stakeholdersinmanagingdigitalgrowthcampaigns and otherAd tech/MarTechprojects

To succeed in this role

8+yearexperience inarole orcapacity of digital analytics,digitalgrowth, digital transformation or digital product management

Highly literatein Adobe Suite (Adobe Target, Adobe Analytics, Adobe Campaign Standard, Adobe Experience Manager)and good knowledge in HTMLis a must

Possess essential knowledgeindigital growth, operation & analytics tools, namely Google Analytics, Google Data Studio, Magento,and mainstream SNS Ad platforms)

Proven track record ofleading successful digital growthcampaigns

A strong communicator and collaborator who could tell stories by data and turn them intoactionablestrategies & tacticswith stakeholders

Ability to troubleshoot technical issues and have creative problem-solving dexterity

Able to produce high quality work within a fast paced, dynamic environment and manage different stakeholders’ needs

Passionate and experience in Marketing tech and various growth-hacking tools. You keep up to date with the industry, its latest trends and platforms

Proficiency in all standard Microsoft Office programs, including Excel and PowerPoint

Well-organized, independent, good team player, able to work under pressure

Mustbe proficient in both English & Cantonese