HORECA Channel Growth Manager

ConnectedGroup; Hong Kong; On-site; HKD 420,000 - 600,000; Full time

Job summary

ConnectedGroup is seeking a high-impact sales leader to drive growth in the HORECA sector across B2B channels in Hong Kong. You will shape channel strategies, grow key accounts, and manage budgets to maximize ROI while elevating premium brand presence.

You will lead day-to-day commercial decisions, coordinate cross-functional teams, and ensure governance and compliance with local regulations, delivering long-term business results.

Qualifications

• Bachelor's degree in Sales, Marketing, Economics, Business Administration, or related discipline.
• Minimum 5 years of B2B direct sales experience with at least 3 years in a managerial capacity.
• Proven network across Hotel, Restaurant or Catering (HORECA) sectors is a strong advantage.
• Strong negotiation, presentation, and data analysis skills, with a digital-savvy and target-driven mindset.
• Languages: English and Chinese (Cantonese and Mandarin).

Responsibilities

• Sales Growth & Brand Visibility: achieve revenue, distribution, and KPI targets in HORECA.
• Strategic Channel Planning: formulate and execute channel strategies using market intel and sales data.
• Key Account Development: expand B2B base by identifying prospects and nurturing relationships.
• Financial & Budget Oversight: manage budgets to ensure cost control, ROI and efficiency.
• Operational Leadership: drive day-to-day commercial decisions and cross-functional execution.
• Compliance & Governance: ensure adherence to governance, sales guidelines and local regulations.

Skills

Negotiation

Presentation

Data analysis

Digital savvy

Leadership

Strategic thinking

Education

Bachelor's degree in Sales, Marketing, Economics, Business Administration, or related discipline

Job description

ConnectedGroup is seeking a high-impact sales leader to drive growth in the HORECA sector across B2B channels in Hong Kong. You will shape channel strategies, grow key accounts, and manage budgets to maximize ROI while elevating premium brand presence.

You will lead day-to-day commercial decisions, coordinate cross-functional teams, and ensure governance and compliance with local regulations, delivering long-term business results.