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AsiaNet Communications Limited, the public affairs/government relations arm of Strategic Public Relations Group, seeks a seasoned General Manager to lead the business, drive growth and provide senior counsel across public affairs, government relations, lobbying and corporate communications.
The role demands deep knowledge of Hong Kong's political, business, media and community landscape, with a proven track record in consultancy leadership, client development and high-impact communications
AsiaNet Communications Limited, the public affairs/government relations operation under Strategic Public Relations Group, one of the leading integrated public relations group in Asia Pacific region, is seeking an experienced, well-connected General Manager to lead the business, drive sustainable growth and provide senior counsel across public affairs, government relations, lobbying and corporate communications.
The General Manager will strengthen AsiaNet's market position, cultivate senior-level client relationships and lead high-impact communications and public affairs strategies. The successful candidate will bring deep knowledge of Hong Kong's political, business, media and community landscape, supported by extensive stakeholder engagement and issues management experience.
The role requires both consultancy leadership and commercial capability, with the ability to advise senior executives on complex public affairs, reputational and corporate communications matters.
Key responsibilities
Set AsiaNet's strategic direction, execute its business plan and growth strategy, and ensure strong commercial performance and service standards.
Identify and win new business across public affairs, government relations, lobbying and corporate communications; expand the client portfolio and deepen existing accounts.
Build trusted relationships with senior clients and external stakeholders, acting as strategic adviser to key accounts and supporting long-term retention.
Lead major pitches, proposals and client assignments, ensuring appropriate resourcing, quality control and effective delivery while coaching and developing a high-performing team.
Develop public affairs, advocacy and stakeholder engagement strategies involving government officials, policymakers, legislators, industry bodies, NGOs and community leaders.
Monitor political, policy and regulatory developments, assess their business and reputational implications, and provide practical senior-level counsel on sensitive or complex issues.
Design and lead legitimate lobbying programmes that clearly communicate clients' positions and advance their business and policy objectives.
Lead corporate communications and reputation strategies, including positioning, messaging, media relations, issues management and crisis communications.
About you
University degree in communications, public relations, journalism, political science, public administration, business or related discipline.
At least 15 years' experience in public affairs, government relations, public policy, corporate or strategic communications, including substantial senior-level experience, ideally in a consultancy environment.
Proven ability to advise senior executives, lead major client relationships and manage complex reputational, issues and crisis communications matters.
Strong knowledge of Hong Kong's politics, government, business, media and community landscape.
Well-established network across government, policymakers, business organisations, media, industry groups and community organisations.
Demonstrated success in business development, winning assignments and expanding client relationships.
Excellent leadership, commercial judgement, analytical, presentation and negotiation skills.
Excellent written and spoken English and Chinese, with Cantonese essential and Putonghua highly desirable.
Demonstrates sound judgement and discretion when handling confidential or politically sensitive matters.
Attractive remuneration will be offered to the successful candidate.
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