Executive Office, Senior Analyst, Marketing, Hong Kong

Goldman Sachs; Hong Kong; On-site; HKD 350,000 - 520,000; Full time

Job summary

Goldman Sachs seeks a Hong Kong-based Analyst to join the APAC Marketing team within the Executive Office. You will represent marketing in Asia Pacific, aligning initiatives with brand strategy and governance while collaborating with colleagues across regions to drive content creation, channel management, and strategic projects.

The role emphasizes reliability, cross-cultural collaboration, and the ability to manage regional sites and social channels, including WeChat, with a focus on delivering

Qualifications

• Experience in marketing, communications, or related field within a global environments.
• Strong communication and project management abilities with stakeholder management experience.
• Mandarin Chinese proficiency required; other Asian languages advantageous.

Responsibilities

• Act as primary marketing contact for APAC core markets (China, HK, Japan, Singapore).
• Build and maintain relationships with regional management and cross-functional stakeholders.
• Support content creation and execution for global brand channels including WeChat.

Skills

Content development

WeChat

APAC marketing

Stakeholder management

Mandarin Chinese

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

WeChat

LinkedIn

GS marketing platforms

Job description

Executive Office, Global Marketing, APAC Marketing, Analyst, Hong Kong

JOB DESCRIPTION

The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policymakers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.

About Goldman Sachs Marketing

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, driving a business-critical function focused on the firm’s future growth. As such, Global Marketing is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of Corporate Reputation Marketing and business marketing teams, as well as center of excellence (COE) teams like paid media, research, and design. Together, these functions collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to drive commercial impact for the firm and the businesses we serve.

About the Role

Goldman Sachs is seeking a Hong Kong-based Analyst to join the international team within the Executive Office marketing function. This role serves as a critical, on-the-ground representative for marketing in the APAC region, acting as a trusted advisor to local stakeholders while ensuring all initiatives align with the firm's commercial priorities, corporate brand strategy, and brand governance standards. The ideal candidate is highly motivated, self-directed, and comfortable collaborating with colleagues across geographies to manage marketing efforts across coremarketswithin Asia Pacific, focusing on content creation, channel management, and strategic project execution.

Responsibilities

• Act as the primary marketing contact for APAC core markets (i.e., China, Hong Kong, Japan, and Singapore), supportingregionalbrand and business goals.
• Build and maintain relationships with regional management,business units, and cross-functional stakeholders to respond to real-time needs and market sentiments.
• Ensure APAC firmwide marketing connectivity and alignment with the Global Marketing strategy and marketing colleagues in New York and London offices.
• Manage theGoldman SachsCorporate and 10KW WeChat accounts,including ideation, development, and distribution ofcontent on a regular basis.
• Support content creation and execution for globalbrand social channels (X, LinkedIn, Instagram) and manage executive social presence for ~2-3 regional leaders.
• Supportgovernance and content updates for market-specific sites across GS.com.
• Monitorand report on channel performance, including data and analytics for WeChatto inform editorial and marketing directions.
• Coordinate regional eventswith marketing amplification angle andcontent capture as needed.

Qualifications

• 1-3 years of experience marketing, communications, or a related field, preferably within a global financial services or professional services environment.
• Strongcommunications andproject management abilities witha track recordof handling complex stakeholder relationships.Proficiencyin content development across digital and social platforms (specifically WeChat)and knowledge/interest in financial markets.
• Understanding ofAPAC market nuances, business needs, and regulatory requirements.Proficiencyin MandarinChineseisrequired,and understanding of any other Asian languagesis highlyadvantageousfor managing regional sites and social channels.
• Collaborative mindset with the ability to 'connectthedots'across different business units and global teams.Ability to flex between autonomous and collaborative working styles, always maintainingextremelyhigh standards of excellence.

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more:

© The Goldman Sachs Group, Inc., 2025. All rights reserved.

Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law.