E-Commerce Executive

ALICE + OLIVIA; Hong Kong; On-site; HKD 360,000 - 540,000; Full time

Job summary

ALICE + OLIVIA is seeking a highly organized E-Commerce Executive to support the growth of our Asia-wide eCommerce business. You will manage online store operations, coordinate campaigns, analyze site performance, and ensure a seamless customer experience.

This role involves working with the eCommerce Manager and cross-functional teams in a fast-paced fashion retail environment. The position covers Shopify operations, digital marketing, CRM, online merchandising, and project execution to drive

Qualifications

• Bachelor's degree in Business, Marketing, or eCommerce.
• 2–4 years in eCommerce operations or digital marketing.
• Hands-on Shopify experience.

Responsibilities

• Oversee daily Shopify store operations and product updates.
• Coordinate digital campaigns and CRM activities.
• Analyze website performance and report KPIs.
• Collaborate with cross-functional teams to support launches.

Skills

Analytical skills

Excel

Attention to detail

Communication

Project management

Education

Bachelor's degree

Tools

Shopify

Job description

We are seeking a highly organized and detail-oriented E-Commerce Executive to support the growth of our eCommerce business across Asia. This role is ideal for someone who enjoys managing online store operations, coordinating digital campaigns, analyzing website performance, and ensuring a seamless customer experience. The successful candidate will work closely with the eCommerce Manager and cross-functional teams to support daily website operations, product launches, promotional campaigns, CRM activities, and reporting. The position offers broad exposure to Shopify operations, digital marketing, CRM, online merchandising, and eCommerce project execution within a fast-paced fashion retail environment.

About the Role

Responsibilities

eCommerce Operations & Website Management

• Maintain product, pricing, inventory visibility, promotional, and content accuracy on Shopify.
• Coordinate website updates, landing pages, promotional banners, and seasonal campaigns.
• Assist with product launches, collection merchandising, and site merchandising activities.
• Conduct regular website audits to identify and address issues related to product information, navigation, promotions, and customer experience.
• Ensure website content remains accurate, current, and aligned with brand standards.

Digital Campaign & CRM Support

• Coordinate campaign execution with internal teams, agencies, and external vendors.
• Request and manage creative assets from HQ and regional stakeholders.
• Assist in preparing and updating email marketing campaigns (eDM) and other CRM initiatives.
• Support customer acquisition, retention, and engagement programs.

Reporting & Business Analysis

• Prepare recurring reports on website performance, digital marketing campaigns, and key eCommerce KPIs.
• Analyze sales trends, customer behavior, promotional performance, and website metrics.
• Provide insights and recommendations to improve online performance and customer experience.

Cross-Functional Coordination

• Work closely with marketing, merchandising, customer service, logistics, and technology teams to support business objectives.
• Support testing and quality assurance for website enhancements, new features, and promotional launches.
• Assist with ad hoc eCommerce projects and initiatives as required.
• Support ad hoc merchandise planning and inventory management projects.

Qualifications

• Bachelor's degree in Business, Marketing, eCommerce, Digital Marketing, Retail Management, or a related discipline.
• 2-4 years of experience in eCommerce operations, digital marketing, online merchandising, or retail eCommerce.
• Hands-on experience managing Shopify or a similar eCommerce platform.

Required Skills

• Strong analytical and problem-solving skills.
• Advanced Microsoft Excel skills, including Pivot Tables, XLOOKUP/VLOOKUP, and data analysis.
• Excellent attention to detail and organizational skills.
• Strong communication and stakeholder management abilities.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

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