Digital Performance Specialist （Stationed in Shenzhen）

fivestones; Hong Kong; On-site; HKD 180,000 - 320,000; Full time

Job summary

FiveStones is seeking a Digital Performance Specialist stationed in Shenzhen with 0–2 years of digital advertising experience. You will own programmatic campaign setup, optimization, and reporting across platforms like DV360, while collaborating with cross‑functional teams to meet client goals and KPIs.

Strong analytical skills, attention to detail, and bilingual English/Chinese ability (Mandarin essential) are highly valued.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related disciplines.
• 0–2 years in digital marketing, ad tech, analytics, or related fields.
• Experience in programmatic media buying or ad operations preferred.

Responsibilities

• Set up, launch, and manage programmatic campaigns across DV360 and similar platforms.
• Monitor performance, identify optimizations, and adjust to meet KPIs and client goals.
• Analyze campaign data to derive insights and provide strategic recommendations.
• Collaborate with Customer Success and Client teams to translate objectives into programmatic strategies.
• Create and present performance reports highlighting trends and recommendations.

Skills

Programmatic ecosystem

Ad tech analytics

Campaign optimization

Data analysis

English and Chinese

Education

Bachelor’s in Marketing/Communications

Job description

Digital Performance Specialist (Stationed in Shenzhen)

Are you looking to advance your career in the dynamic world of digital advertising, with a focus on programmatic media buying? FiveStones is seeking a driven and experienced Digital Performance Specialist to join our team. This role is designed for professionals with 1-2 years of experience eager to take on hands‑on responsibilities with cutting‑edge digital ad technology.

You’ll dive into the Google Marketing Platform (GMP), specifically focusing on programmatic platforms like Display & Video 360 (DV360). You’ll work in a fast‑paced, collaborative environment, gaining solid knowledge and skills in the most up‑to‑date digital marketing and analytics solutions. If you're proactive, detail‑oriented, and have a passion for helping businesses succeed through strategic media buying, we want to hear from you!

What do you need to do?

Programmatic Campaign Trading & Optimization

• Independently set up, launch, and manage programmatic campaigns across platforms like Display & Video 360 (DV360).
• Proactively monitor campaign performance, identify optimization opportunities, and implement adjustments to maximize KPIs and client goals.
• Conduct in-depth analysis of campaign data to derive actionable insights and provide strategic recommendations for ongoing media buys.
• Implement audience targeting strategies, bidding optimizations, and creative rotations to enhance campaign efficiency and effectiveness.
• Troubleshoot and resolve technical issues related to campaign setup, ad serving, and tracking.

Client Communication & Reporting

• Collaborate with Customer Success & Client-facing teams to understand campaign objectives and translate them into effective programmatic strategies.
• Generate and present comprehensive performance reports, highlighting key trends, insights, and recommendations.
• Participate in client meetings to discuss campaign performance and strategy, acting as a programmatic subject matter expert.

Operational Excellence & Collaboration

• Prioritise adherence to established workflows and quality standards for all campaign operations.
• Collaborate closely with internal teams (e.g., Customer Success, Solutions) to ensure seamless execution and reporting.
• Maintain accurate and up-to-date records in relevant systems, ensuring data integrity and seamless tracking of digital campaigns.
• Create and maintain essential documentation for product updates, roadmaps, and best practices.

Project Contribution

• Participate in ad-hoc projects and internal initiatives, contributing to the growth and innovation of FiveStones.

What do you need to have?

Experience: 0–2 years in digital marketing, ad tech, analytics, or related fields.

Experience: 1-2 years of hands‑on experience in programmatic media buying, ad operations, or a similar trading role. Strong track record of successfully managing and optimizing programmatic campaigns to deliver against performance targets.

Education: A Bachelor’s degree in Marketing, Communications, or related disciplines.

Language: Proficient in English and Chinese (Mandarin is a must, Cantonese is a plus), both written and spoken.

Skills & Traits

• Highly analytical with a strong understanding of programmatic ecosystems, ad tech, and data analysis.
• Proactive, detail-oriented, curious, and self‑driven.
• Strong multitasking, prioritization, and problem‑solving skills in a fast‑paced environment.
• A growth mindset and eagerness to learn new platforms and strategies.
• Excellent communication skills to articulate complex technical concepts and campaign performance.