Digital Performance Specialist

Dentsu Hong Kong Limited; Hong Kong; On-site; HKD 180,000 - 280,000; Full time

Job summary

Dentsu Hong Kong Limited is seeking a digital performance marketing specialist to manage and optimize campaigns across Search, Display, and Social channels to maximize ROI. You will analyze data, generate actionable insights, and report results to clients while collaborating with internal teams for integrated execution.

The role requires 1-2 years of experience in digital performance marketing, strong analytical skills, and fluency in English and Cantonese (Mandarin a plus).

Qualifications

• 1-2 years' experience in digital performance marketing (Search, Display, Social).
• Strong understanding of Performance Marketing / eCommerce.
• Hands-on experience with platforms such as Google Ads, Meta, or programmatic tools is an advantage.
• Fluent in English and Cantonese; Mandarin is a plus.

Responsibilities

• Manage and optimize campaigns across Search, Display, and social platforms to maximize ROI.
• Analyze campaign and website data to generate actionable insights and recommendations.
• Monitor performance against KPIs and implement data-driven optimizations.
• Conduct market research and competitor analysis to identify opportunities.
• Scale campaigns to improve reach, exposure, and efficiency.
• Work closely with internal teams to ensure integrated execution and accurate reporting.
• Prepare performance reports and client-facing presentations.

Skills

Digital marketing

Analytical skills

Client communication

Bilingual English/Cantonese

Tools

Google Ads

Meta (Facebook) Ads

Programmatic tools

Job description

Manage and optimize campaigns across Search, Display, and social platforms to maximize ROI

Analyze campaign and website data to generate actionable insights and recommendations

Monitor performance against KPIs and implement data-driven optimizations

Conduct market research and competitor analysis to identify opportunities

Scale campaigns to improve reach, exposure, and efficiency

Work closely with internal teams to ensure integrated execution and accurate reporting

Prepare performance reports and client-facing presentations

Requirements

1-2 years' experience in digital performance marketing (Search, Display, Social)

Strong understanding of Performance Marketing / eCommerce

Hands-on experience with platforms such as Google Ads, Meta, or programmatic tools is an advantage

Strong analytical skills with a high level of attention to detail

Good client-facing and communication skills

Proactive and able to work in a fast-paced agency environment

Fluent in English and Cantonese; Mandarin is a plus

We offer 5 days' work and attractive compensation package to suitable candidates.

Please note that only short-listed applicants will be notified. All information provided will be treated in strictly confidential and used solely for recruitment purposes.

Important Notice: Dentsu will never request payment, bank account details, or other financial information from candidates at any stage of the recruitment process, nor communicate through unofficial channels such as Telegram. If you receive suspicious messages claiming to represent Dentsu, please exercise caution and verify their authenticity through official Dentsu channels.

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.

Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.

Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.