Digital Marketing, Consultant (Manager)

AIA (Vietnam) Life Insurance; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

AIA (Vietnam) Life Insurance in Hong Kong is seeking an experienced digital marketing professional to drive growth. You will lead GEO and SEO content strategy, optimize iShop and corporate websites, and own lead generation initiatives across digital journeys.

The role emphasizes collaboration with IT, Compliance and business units to enhance customer engagement and ensure regulatory alignment while delivering measurable business impact.

Qualifications

• 8+ years of relevant experience in financial services or related industry.
• Strong understanding of customer digital behaviors.
• Proven experience in digital, performance marketing and e-commerce.
• Creative mindset with a proactive approach.
• Excellent interpersonal and time management skills under pressure.
• Detail-oriented, able to multitask with minimal supervision.
• Strong communication, presentation and influencing abilities.
• Fluent in Chinese and English (spoken and written).
• You may need to obtain relevant license if activities are regulated.

Responsibilities

• Lead GEO and SEO content strategy to improve organic visibility and discovery across digital platforms.
• Direct iShop and corporate website lead generation enhancements, including user journey optimization and conversion-focused initiatives.
• Oversee website content maintenance for accuracy, regulatory compliance, and brand consistency.
• Own lead operations: journey setup, coordination, performance monitoring and ongoing optimization.
• Collaborate with internal stakeholders, IT, Compliance and external partners to deliver digital content and initiatives.
• Analyze digital performance, customer journeys, conversion points and drop-offs for continuous improvement.
• Stay updated on GEO, SEO, lead generation, MarTech, website and e-commerce trends to drive innovation.

Skills

GEO strategy

SEO optimization

Content governance

Lead generation

Website optimization

Analytics

Education

University degree

Job description

Create connections that move people and business forward.

At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.

Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.

About the Role

This role is responsible for:

• Driving digital growth through GEO, SEO, and lead-generation initiatives.


• Optimizing iShop, website content, and digital customer journeys.


• Owning the lead nurturing and website content governance to increase engagement and conversion.

This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey-both directly and indirectly.

Roles and Responsibilities:

• Lead GEO and SEO content strategy and development to improve organic visibility, search relevance, and content discoverability across digital platforms.


• Lead iShop and corporate website lead generation enhancements, including user journey optimization, content improvements, and conversion-focused initiatives.


• Support website content maintenance to ensure information accuracy, regulatory compliance, brand consistency, and a best-in-class user experience.


• Own lead operations, including journey setup, execution coordination, performance monitoring, and ongoing optimization to support lead nurturing and customer engagement.


• Collaborate with internal stakeholders, business units, IT, Compliance, and external partners to deliver effective digital content, platform enhancements, and lead generation initiatives.


• Analyze digital performance, customer journey data, conversion points, and drop-off patterns to identify opportunities for continuous improvement.


• Stay up to date with GEO, SEO, lead generation, MarTech, website, and e-commerce trends to drive innovation and strengthen digital effectiveness.

Minimum Job Requirements:

• University degree with minimum 8 years of relevant working experience in the financial services or related industry


• Good understanding of customer digital behaviors


• Proven experience in digital, performance marketing and e-commerce


• Creative mindset


• Strong interpersonal and time management skills. Able to work under pressure and meet tight deadlines


• Keen eye for detail; capable of working independently with minimum supervision; ability to multitask


• Good communication, presentation and influencing skills


• Proficient in spoken and written Chinese and English


• You are required to obtain relevant license if your job involves in regulated activities.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.