Customer Analytics and Value Management, Principal (Senior Manager - Welcome Actuarial and Fina[...]

AIA Hong Kong and Macau; Hong Kong; On-site; HKD 300,000 - 400,000; Full time

Job summary

AIA Hong Kong and Macau is seeking a data-driven individual to join their Customer Intelligence Management team. This role focuses on integrating customer data to drive insights for impactful marketing strategies that enhance customer experiences.

The successful candidate will leverage both internal data and external research to provide actionable insights, ensuring effective collaboration across various teams. A strong analytical background and proficiency with data tools are essential for success in this position.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation abilities.
• Detail-oriented with focus on data accuracy.
• Experience with data visualization tools.

Responsibilities

• Drive insights from customer data for marketing campaigns.
• Develop customer segmentation models for targeting.
• Provide recommendations to senior management.
• Collaborate with cross-functional teams for integration.
• Create reports and dashboards for stakeholders.

Skills

Data analysis

Customer segmentation

Strategic thinking

Collaboration

Communication

Project management

Education

Bachelor’s degree in Marketing, Business, or Statistics

Master’s degree

Tools

SQL

R

Python

Tableau

Power BI

Job description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

As pioneering innovators for over 100 years, we’re now transforming our organisation to be faster, simpler and more connected, so we are better equipped to develop digital solutions and experiences that help more people live healthier, longer, better lives.

To get there, we need people with tech, digital and analytics expertise and passion to help develop positive, sustainable change through digitally enhanced experiences that will impact the lives of millions of people and create a healthier future for everyone.

About The Role

It’s about finding new ways to not only better people’s lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live healthier, longer, better lives by 2030.

As part of the Customer Intelligence Management team, you’ll play a vital role in advancing this movement. By truly integrating customer data and driving marketing insights, you will help to craft delightful experiences that customers have with AIA.

Support Head of Customer Enterprise Analytics and Innovation to achieve the assigned goals by leveraging customer insights from both internal customer data and external customer research.

Roles And Responsibilities

The successful candidate will play a pivotal role in diving existing customer data and driving insights into marketing campaigns. This role requires a strategic thinker with a strong analytical background and the ability to translate data into actionable business strategies.

• Data Integration & Management: Combine internal customer data with associated research to create a comprehensive view of customer behavior and preferences. Ensure the accuracy and integrity of data by implementing best practices for data management and analysis.
• Customer Segmentation & Insight Generation: Develop and refine customer segmentation models to better understand and target key customer groups. Develop deep insights into customer needs, motivations, and trends by utilizing and analyzing multiple data sources.
• Strategic Recommendations: Provide actionable recommendations to senior management based on insights derived from data analysis.
• Collaboration: Work closely with cross‑functional teams, including customer & marketing, product development, and sales, to ensure insights are integrated into business strategies.
• Reporting: Create and present detailed reports and dashboards that communicate key insights and trends to stakeholders.
• Market Research: Conduct and oversee external market research projects to gather additional customer insights. Monitor industry trends and competitor activities to identify opportunities and threats.

Minimum Job Requirements

• Bachelor’s degree in Marketing, Business, Statistics, or a related field. A Master’s degree is preferred.
• Strategic thinker with a customer‑centric mindset.
• Strong analytical and problem‑solving skills.
• Detail‑oriented with a focus on data accuracy.
• Ability to translate complex data into clear and actionable insights.
• Proficiency in data analysis tools (e.g., SQL, R, Python) preferred.
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Excellent knowledge and proven record in project management / execution.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast‑paced team environment.
• Can work with ambiguity and manage change effectively.

Others

• You are required to obtain a relevant license if your job involves regulated activities.