Creative Director, Brand & Design

Carenbloom; Hong Kong; Hybrid; HKD 900,000 - 1,500,000; Full time

Job summary

Carenbloom is seeking its first Creative Director to own brand and design end to end. You will be the brand’s design brain, shaping objects, packaging, the system, and the world, with content and social led by other creative leads.

You will art-direct drops, campaigns, and collection identities from sketch to shelf, set the taste bar, brief freelancers, and build a scalable creative function that multiplies what your team can make.

Qualifications

• Senior designer, art director, or design director with big brand or top studio work behind you.
• Portfolio of playful, culture-facing consumer work with deep design craft.

Responsibilities

• Shape what a Nancy object is—form, color, and finish alongside the product team.
• Own the brand system as it evolves—type, color, packaging, and campaign frameworks.
• Art-direct drops, campaigns, and collection identities—hands on, from first sketch to shelf.
• Set the taste bar. Brief freelancers, studios, and partners; direct the work; decide what ships.
• Build the creative function—design has run on instinct until now, and your first job is to help figure it out while keeping momentum.

Skills

Brand design

Art direction

Typography

Packaging

Identity systems

Tools

Adobe Creative Suite

Figma

Job description

You would be our first creative director, owning brand and design end to end. Content and social have their own creative lead; you are the brand’s design brain: the objects, the packaging, the system, the world. The next chapter is a universe: new collections, unexpected collaborations, and a brand that everyone wants to work with. Think what Gentle Monster did for eyewear, or Liquid Death for water. Nobody has done it in sexual wellness. We will.

Responsibilities:

• Shape what a Nancy object is — form, color, and finish alongside the product team..
• Own the brand system as it evolves — type, color, packaging, and campaign frameworks built to break their own rules on purpose..
• Art-direct drops, campaigns, and collection identities — hands on, from first sketch to shelf..
• Set the taste bar. Brief freelancers, studios, and partners; direct the work; decide what ships..
• Build the creative function — design has run on instinct until now, and your first job is to help figure it out while keeping momentum..

Requirements:

• Senior designer, art director, or design director with big brand or top studio work behind you, and the itch to own a whole brand instead of a client roster..
• A portfolio of playful, culture-facing consumer work, with deep design craft in it: identity systems, typography, and packaging all the way through print production..
• Taste and speed together — you can defend a system and still ship this week..
• Comfortable in sexual wellness — bold but inclusive, everyone invited, no one dared..
• AI curious with taste — you use the new tools without shipping slop, and you build agentic systems that multiply what you and your team can make..