Corporate Communications Manager

BOC Group Life Assurance Company Ltd; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Benefits offered by this job

5-day work week

Attractive remuneration package

Training & development opportunities

Job summary

BOC Life, within its Corporate Communications division, is seeking an experienced communications professional to lead strategic, digital and media activities, elevating the company’s image and thought leadership. The role focuses on developing branding, coordinating with stakeholders, and delivering engaging content across channels.

Ideal candidates bring 10+ years in corporate communications within banking/finance, strong English and Chinese skills, and a proactive, results-driven mindset to

Qualifications

• Bachelor degree or above in Communications, Marketing, Public Relations or Journalism.
• At least 10 years’ experience with all-rounded exposure to Corporate Communications, with solid experience in communications, media relations, PR and brand communications.
• Excellent communication and presentation skills in English and Chinese (Cantonese and Mandarin).
• Technology and AI savvy, capable of integrating AI in digital communications.
• Demonstrated leadership, project management and cross-department collaboration.

Responsibilities

• Strategic communications policy formulation and brand visibility initiatives.
• Lead digital communications, including website, social media and email campaigns.
• Manage media relations, press events and brand messaging guidelines.
• Oversee editorial and publication processes for corporate communications materials.
• Provide business-facing communications support to assigned units and manage external agencies.
• Lead agency/vendor management to ensure timely, cost-effective project delivery.

Job description

We are looking for an experienced high caliber communications professional to join the Corporate Communications division as a key member to help manage the company’s corporate image, uplift publicity and thought leadership to promote BOC Life’s reputation and brand image.

The Role and Key Responsibilities:

Strategic communications

Assist the formulation of communications policy and strategies, implement measures to enhance corporate image and brand visibility.

Devise effective publicity and communications plans to project positive corporate image.

Lead speakers’ bureau and stakeholder engagement activities to build thought leadership and maintain positive brand perception.

Develop communications toolkits and platforms for effective branding and stakeholder engagement.

Oversee corporate communications campaigns, forums and workshops.

PR awards and recognition solicitation and enrolment.

Digital Communications

As the content custodian of the company’s internal and external digital communications platforms, including but not limited to corporate website, Intranet, mobile app, video, commercials, social media channels such as FB, LinkedIn, IG, etc.

Develop and implement integrated new media strategy and online promotions and campaigns across web, social, email, and other digital platforms to increase brand awareness and drive online traffic and lead generation.

Work with agency to design and implement strategic, goal-driven communication and digital campaigns, to build the company’s new media presence and profiles.

Lead the agency to conceptualize and create engaging contents such as post, graphics, photos and videos.

Collaborate with Brand Marketing team, aligning digital efforts to achieve broader corporate communications objectives.

Create and manage the company’s digital communication and editorial calendar, driving effective digital promotions, web content, blogs and other digital stories leveraging viral effect of the social space, to drive overall digital community engagement and organic traffic.

Identify new technologies or capabilities to keep the company at the frontier of digital communications and trends.

Develop internal best practices for digital communications benchmarking with industry performance and standards.Track, report, and analyse key digital communications metrics.

Leveraging the latest digital and content management platforms, web, social media technology, and other digital channels, to boost results of content marketing programs as part of an overall business strategy.

Manage the operation in all aspects of digital channel development – including strategy, design, content management, implementation, optimization, testing and results analysis, with good understanding of digital compliance requirements.

Media Relations

Devise effective media strategy and plans covering both traditional and new media platforms.

Manage and maintain the corporate messaging guide to facilitate effective and consistent communications.

Manage media stakeholders’ database and lead all press events and media engagement activities.

Develop LTT and collaborate with business units for issue management to protect corporate reputation.

Manage the company’s media audit exercise and media training programmes.

Lead the market intelligence monitoring, reporting and analysis through media channels to facilitate management decision in a timely manner.

Apply brand journalism and pitch executive interviews and media publicity opportunities to raise brand awareness and uplift brand equity.

Editorial and Publication

Develop and gatekeep all contents for corporate literature including press release, corporate collateral, speech, presentation materials, boilerplate, factsheet, newsletter, brochure, promotional leaflet, executive profile, corporate overview, corporate announcement, statement, corporate messaging, advertorial, etc.

Manage the design and production of corporate publications.

Business Support

As a trusted communications partner to assigned business units, provide communications support and advice on contents, executive engagements, stakeholder communications, etc.

Agency and Vendor Management

Manage agencies, vendors and service suppliers to ensure timely delivery of quality and cost-effective projects.

Job Requirements:

Bachelor degree or above in Communications, Marketing, Public Relations or Journalism, Translation, or a related discipline.

At least 10 years’ experience with all-rounded exposure to Corporate Communications functions, with solid experience in communications, media relations, PR and brand communications, preferably in banking and finance industry or gained from a sizable organisation.

Experienced in formulation and execution of PR plus communications strategies and measures. Excellent project management skills with proven record of success.

Expertise in media relation, digital communications (including new media) and stakeholder engagement.

Excellent communication and presentation skills with high proficiency in spoken and written English and Chinese (Cantonese and Mandarin).

Technology and AI savvy, a subject matter expert on AI application and digital communications.

A mature, proactive solution provider with strategic mindset, positive can-do attitude and acute business sense to achieve business goals. Ability to work with people at all levels and drive cross-department collaboration and business results.

Hands-on and detail-oriented, result and quality driven. Able to handle multi tasks and deliver quality work in a fast-paced business environment, resourceful, risk and deadline conscious.

Demonstrated leadership, analytical, problem solving and decision-making abilities.

Proficiency in Microsoft Office applications, AI application, PowerPoint, Excel, HTML, WordPress, email campaign systems, social platforms and Adobe Design Suite.

Creative, agile and willing to go extra miles to achieve greater outcome.

We offer 5-day work week, attractive remuneration package and excellent training & development opportunities.

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