Business Development, HNW Business, Principal / Consultant

AIA Hong Kong and Macau; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

AIA Hong Kong and Macau seeks a high-impact Business Development lead to drive HNW insurance distribution and partnerships across regional and international broker networks. You will own end-to-end engagement with partners, align cross-functional teams, and accelerate premium growth through strategic broker plans.

The role requires proven B2B development experience in insurance, strong relationship management, and a customer-first mindset to deliver meaningful outcomes for customers and society.

Qualifications

• Bachelor’s degree
• Proven experience in business development within insurance and HNW or complex high-value distribution channels.
• Strong ability to manage and grow relationships with international brokers and influence outcomes through partnership engagement.

Responsibilities

• Aggressively hunt new business within the HNW market and convert opportunities into premium growth.
• Demonstrate knowledge of HNW client needs, behaviour, and value drivers in international insurance distribution.

Skills

Business development

Insurance

HNW sales

Relationship management

Stakeholder management

Education

Bachelor’s degree

Job description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About The Role

Customer Centricity - This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Manage and develop the business traction / relationship with partners in order to increase the sales volume and maximise the HNW business opportunities.

Roles And Responsibilities

• Aggressively and positively hunt new business within the HNW market, converting opportunities into measurable premium growth.


• Demonstrate strong knowledge and understanding of the HNW segment, including client needs, buying behaviour, and value drivers in international insurance distribution.


• Penetrate core international brokers by developing strategic broker plans, influencing broker engagement, and expanding the pipeline through priority partners.


• Work effectively with internal stakeholders(sales, marketing, underwriting, operations, and product teams) to remove barriers, accelerate deal execution, and ensure seamless customer servicing.


• Collaborate and share learnings with teammates-actively exchanging insights, market intelligence, objections handling, and best practices to collectively improve conversion and tap market share


• Mobilise offshore consultant teams to execute targeted engagement strategies and ensure our AIA brand is effectively positioned with bankers in Singapore, including planning, coordination, and performance tracking.

Requirements

• Bachelor’s degree


• Proven experience in business development within insurance (or a closely related financial services environment), with demonstrable success in HNW or complex high-value distribution channels.


• Strong ability to manage and grow relationships with international brokers and influence outcomes through partnership engagement.


• Confidence and capability to build new relationships quickly, pursue opportunities proactively, and maintain a positive, resilient sales mindset.


• Deep understanding (or strong learning ability of HNW clients and distribution dynamics.


• Excellent communication and stakeholder management skills, with the ability to align internal teams to external broker priorities.


• Ability to lead and coordinate offshore resources, ensuring execution quality, timely deliverables, and consistent market messaging

Others

• You are preferred to obtain the license of Insurance Authority (IA) (Paper 1, 2, 3 and 5)


• You are required to acquire the relevant license(s) if your job involves regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.