Beauty E‑commerce Marketing Specialist

ERBA MIGINA HK LIMITED; Hong Kong; Hybrid; HKD 201,000 - 290,000; Full time

Benefits offered by this job

1 day work-from-home per week

Discretionary performance bonus

Staff product discount

12 days paid annual leave

Job summary

ERBA MIGINA HK LIMITED is looking for a creative, organised and proactive Marketing Executive / Marketing Assistant to support e‑commerce, digital marketing and brand growth across Hong Kong and Asia. The role focuses on Shopify operations, SEO/SEM and digital marketing, while also handling social media, content development, product launches, brand campaigns and regional exhibitions.

We value a passion for beauty and skincare, strong interest in e‑commerce, and a hands-on, detail‑oriented

Qualifications

• 1–2 years of relevant experience in beauty, skincare, retail, FMCG or e‑commerce.
• Hands-on experience with Shopify or other e‑commerce platforms is highly preferred.
• Experience in SEO and SEM, including Google Ads and keyword research, is a strong advantage.
• Strong passion for beauty and skincare with interest in the industry.
• Hands-on social media experience across Instagram, Facebook and TikTok is a plus.
• Proficiency in Canva and CapCut for visual and short-form video creation.
• Good command of written and spoken English, Cantonese and Mandarin.
• Hybrid work: 1 day work-from-home per week.
• Discretionary performance bonus and staff product discount are offered.

Responsibilities

• Manage and maintain Shopify e-commerce website with product listings, pricing, images and promotions.
• Coordinate new product launches, updates and merchandising on Shopify.
• Ensure content accuracy and alignment with brand guidelines; monitor performance and suggest improvements.
• Support SEO/SEM initiatives; conduct keyword research and optimize content for search.
• Assist social media planning, copywriting, visuals and posting; create basic content.
• Support regional brand campaigns, product launches and exhibitions across Asia.
• Assist with planning regional exhibitions, logistics and post-event follow-up.
• Provide reporting on traffic, CTR, CPC, conversion rate and ROAS.

Skills

Shopify operations

SEO/SEM

Digital marketing

Social media management

Content development

Brand campaigns

Event planning

Data reporting

Multilingual communication

Tools

Shopify

Google Ads

Canva

CapCut

MS Office

Instagram

Facebook

TikTok

Job description

ERBA MIGINA HK LIMITED is looking for a creative, organised and proactive Marketing Executive / Marketing Assistant to support e‑commerce, digital marketing and brand growth across Hong Kong and Asia. The role focuses on Shopify operations, SEO/SEM and digital marketing, while also handling social media, content development, product launches, brand campaigns and regional exhibitions.

We value a passion for beauty and skincare, strong interest in e‑commerce, and a hands-on, detail‑oriented